The paper “ Melbourne Food and Wine Festival” is a valuable example of a business assignment. The paper analysis Melbourne Food and Wine Festival and it elaborates the sustainable destination development and illustrates the importance and role of food and wine festivals in the destination. The paper discusses five issues, which are cultural dimension, positive and negative social aspect, economic impact, financial investment, and environmental dimension. DiscussionIssue 1 - The cultural impacts of ritual-oriented festivalsRitual is defined as a sequence of behaviors that are repeated over time based on certain criteria. This means that it is a natural thing in human beings that contributes towards personal building and it is crucial for cultural identity (Turner, 1982).
In addition, rituals should be done in the same manner, and this manner should be continuously been replicated. Thus, a ritual is an aspect that has been repeated since its inception in the case of the Melbourne Food and Wine Festival (Melbourne Food and Wine Festival, 2012). Melbourne Food and Wine Festival is a ritual because the activities that re-occur include bringing together winemakers, wine and food commentators, and re-owned chefs each time.
The success of rituals is poised on the idea that they have repeated through the provision of certain services and hence their existence. In the case of the Melbourne Food and Wine Festival, the aspect of repetition and continuous improvement of the function has ensured that it has existed. Melbourne Food and Wine Festival is a ritual because it has been held continuously for the last 20 years since its inception n 1993 where twelve events took place (Melbourne Food and Wine Festival, 2012).
Moreover, with time and appropriate investments the festival has continuously developed and grown into becoming an important event for tourists and tourism calendar. As an example, in 2007, Melbourne Food and Wine Festival hosted one hundred and forty events and it lasted fourteen days. The Melbourne Food and Wine Festival has continuously developed, which contributed to the involvement of the government through developing the policy Melbourne Marketing Strategy 2007-2011.
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