Essays for “Case Study”

Moon Trust Bank's Customer Loyalty and Relationship Marketing
The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.…
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Services Marketing: Case of Inn Restaurant
The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.…
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Qantas Airline's Strategic Marketing Approach in Its Operations as the Reason for Its Popularity in the Market
The paper “Qantas Airline's Strategic Marketing Approach in Its Operations as the Reason for Its Popularity in the Market" is a forceful example of a case study on marketing. It is evident that the right approach in any firm’s marketing strategy is important in attaining and maintaining a sustainable competitive advantage in the market.…
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HSBC Bank - Macro Environmental Analysis, Buyer Behavior, Target Market, Positioning, 4Ps of Marketing, and Marketing Strategy
The paper “HSBC Bank - Macro Environmental Analysis, Buyer Behavior, Target Market, Positioning, 4P’s of Marketing, and Marketing Strategy" is an affecting example of a case study on marketing. The banking sector all around the world is undergoing changes and the major factor contributing towards it is the recent financial crisis which has resulted in bank failures.…
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Channels to Communicate with Stakeholders, Co-Orientation Model, Six Basic Ethical Principles for Dairy Farmers Strategies
The paper “Channels to Communicate with Stakeholders, Co-Orientation Model, Six Basic Ethical Principles for Dairy Farmers’ Strategies" is an outstanding example of a case study on business. The introduction of permeate free milk has brought a lot of confusion within the consumers of the Diary Famers company.…
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Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy
The paper “Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy" is a persuading example of a case study on management. Event making is the art of preparing a place with the expectation of visitors of which one will be the host(Stea & Turan, 1993). Over the years, event making has been going on without any regulations.…
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Analysis Whirlpool GreenKitchen: Inovation Development and Marketing Strategy
The paper "Analysis Whirlpool GreenKitchen: Innovation Development and Marketing Strategy" is a perfect example of a case study on marketing. It is evidently clear from the discussion that the case of Whirlpool Kitchen has provided a very comprehensive scenario of how the company’s approach to the green market is.…
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What Is Involvement and How Marketers Can Influence Consumer
The paper "What Is Involvement and How Marketers Can Influence Consumer" is a worthy example of a case study on marketing. Consumer involvement refers to the extent of importance a consumer attaches to a certain product that influences consumer behavior and decisions when purchasing products? It can also be defined as It varies with age, sex, occupation, and income.…
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One Autos-Luxus - Mission, Hierarchy of Strategies of the Business, Definition of the Industry in Which the Business Will Compete
The paper “One Autos-Luxus - Mission, Hierarchy of Strategies of the Business, Definition of the Industry in Which the Business Will Compete" is an affecting example of a case study on marketing. This paper is divided into three main sections including introduction, body, and conclusion. The introduction gives a brief background on a business idea, identifies what kind of industry it is in.…
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Marketing Strategies of Daewoo Car Company
The paper "Marketing Strategies of Daewoo Car Company" is a great example of a case study on marketing. The name Daewoo means Great Universe in Korea and Daewoo Car Company was reported to be the chief South Korean multinational company in the early years. It was formed as Daewoo Industrial on 22nd march 1967 as but it was later broken by the administration of South Korea in the year 1999.…
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The Retail Lending Market in the UK, M&S Money's Benefit due to Using E-Marketing to Augment Its Presence on the Web and Enhance Customer Experience
The paper “The Retail Lending Market in the UK, M&S Money’s Benefit due to Using E-Marketing to Augment Its Presence on the Web and Enhance Customer Experience" is an outstanding example of a case study on finance & accounting. The retail lending market comprises of the mortgage segment and the consumer credit sector in the UK.…
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A New Cafe Which Incorporates Ethical Policies into Their Marketing
The paper "A New Cafe Which Incorporates Ethical Policies into Their Marketing" is a good example of a case study on marketing. Many marketers use this technique in combination with the more traditional approach, especially in the case of packaged goods or food items. It is because the traditional test marketing is viewed as very expensive, time-consuming and open to spying by competitors.…
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes
The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.…
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The Prospects of Interesting New Products Company in the Australian Flavoured Water Market
The paper “The Prospects of Interesting New Products Company in the Australian Flavoured Water Market  " is a wonderful example of a case study on marketing. The ever-increasing competition in the Fast Moving Consumer Good market (FMCG) segment such as the flavored water requires companies in this production line to carry out a SWOT analysis to know their positions in the market.…
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Five Asia Hotel - Situational, Company, Customer and Competitors Analysis, SWOT, Market Segmentation, Marketing Strategy Employed
The paper “Five Asia Hotel  - Situational, Company, Customer and Competitors Analysis, SWOT, Market Segmentation, Marketing Strategy Employed" is a good example of a case study on marketing. The Five Asia hotel has employed the three basic steps that are used to analyze and identify the market needs and position them with the product that will ensure that the targeted market segment is achieved.…
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Dyson Ltd - Benefits and Value Derived by the Customers, the Uniqueness of Its Design Elements - Shape, Color, Design, Imagination, Relevance
The paper “Dyson Ltd - Benefits and Value Derived by the Customers, the Uniqueness of Its Design Elements - Shape, Color, Design, Imagination, Relevance" is a delightful example of a case study on marketing. In the current scenario of a fast-moving world where change and innovation have become the mandates for survival, entrepreneurs have been emerging at a very rapid pace.…
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Marketing Tools of IMC - Creative Brand-Building Activities
The paper “Marketing Tools of IMC - Creative Brand-Building Activities" is a persuading example of a case study on marketing. The concept of integrating marketing communication is being increasingly used by many firms. The process is, in essence, strategic integration of a variety of communication tools such as advertising, sales, promotion, personal selling, public relations, etc.…
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Market Audit Plan of Amazon
The paper "Market Audit Plan of Amazon" is an excellent example of a case study on marketing. Amazon.com has a foremost edge in the world of e-commerce. It has a tough competitive benefit. Conversely, like many online retailers, certain characteristics of doing business online create difficulties and need for marketing planning.…
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Integrated Marketing Communication Plan for Nike Inc
The paper "Integrated Marketing Communication Plan for Nike Inc" is a brilliant example of a case study on marketing. This report is based on an integrated marketing communication plan for an organization that is looking to raise its profile relating to carbon consciousness among its consumers. The report specifically introduces new products in Nike Inc.…
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Coca Cola's Strategic Planning, Product Pricing and Marketing Research
The paper “Coca Cola’s Strategic Planning, Product Pricing and Marketing Research" is a persuading example of a case study on marketing. Coca – Cola is one of the largest beverage producers and has maintained this despite the rise in its number of competitors. It has obtained a large market share worldwide with many African countries solely associating it with carbonated drinks.…
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Trading the Kunst 1600 Vacuum Pump 12 - Market Potential, Chief, Quantifiable Cost Elements, Target Market Segment for Commercialization Efforts
The paper “Trading the Kunst 1600 Vacuum Pump 12 – Market Potential, Chief, Quantifiable Cost Elements, Target Market Segment for Commercialization Efforts" is a potent example of a case study on marketing. The customer value statement for the Kunst 1600 in the light commercial refrigerator repair segment function of the report is to determine the best market segment.…
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Marketing Management for Restaurant Industry: Case of Chun Po
The paper "Marketing Management for Restaurant Industry: Case of Chun Po" is an excellent example of a case study on marketing. This is the situational analysis for Chun Po Chinese restaurant, which helps to demonstrate the internal analysis including the 7P’s of marketing, the external analysis, competitor analysis, customer analysis, and SWOT.…
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Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car
The paper "Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car" is a perfect example of a case study on marketing. The author of the paper states that marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market (Allred, et al, 2007).…
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Marketing Plan fof Chun Po Restaurant
The paper "Marketing Plan for Chun Po Restaurant" is a perfect example of a case study on marketing. Chun Po is a restaurant in Australia which is offering Chinese cuisine and has been successful in it. The restaurant has been successful and is looking towards devising ways to improve their methods of operations.…
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Brand Marketing of Red Bull
The paper "Brand Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull Company was officially launched in Austria, the year 1987 by Dietrich Mateschitz as the founder. He had been employed as a marketing executive for many other companies dealing in toothpaste and cosmetics.…
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