Marketing Essays

No organization whether local or international can sustain any flaws left in its marketing campaign. Companies must make sure they commit to their customer not only that could add value in their life but also a proposition they could offer. Therefore organizations must make sure all their functions and departments work coherently in an integrated manner.

Other than generating a healthy work environment, the organization also aims at generating greater profitability to shareholders. In its bid to enhance its retail presence in the Indonesian market, the paper conducts a macro-level analysis of Indonesia to help generate effective recommendations to Big W’s management.

The paper “Brand Management in Ralph Lauren” is a thoughtful example of a marketing report. The name Ralph Lauren is at the core of lifestyle marketing. Ralph Lauren, established in 1967 by Ralph Lauren, is a popular brand all over the world. The brand is a global key player in the design and lifestyle industry with product lines ranging from expensive to relatively expensive brands.

The majority of the domestic food companies in the UK are currently struggling for survival because of stiff competition from Italian, Indian, and Chinese food companies. The popularity of Italian foods is skyrocketing in the UK, in recent times. In fact, Italian food companies are struggling to cater to the needs of the British people.

The research in the marketing domain has been the major focus in the twenty-first century, where it is defined as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Varadarajan, 2010, p. 120).  

Batemans is a Lincolnshire based company. The ownership of this company is under George Bateman and Sons. As at the moment, the company possesses sixty-nine public houses in different parts of the country. Bateman's breweries play a significant role in contributing to the creation of employment opportunities in all its branches.

Chocodeli is a product of Coco and Choco Ltd. Coco and Choco is a confectionary company running successfully since 2004 in America. After successful growth in the US, it has decided to expand its business. For the purpose of entering into a new market Coco and Choco Ltd has developed a new product by keeping the taste of Chinese people in mind.

The company’s fortunes started to dwindle, and the corporation began to lose its grip with the introduction of smartphones in early 2007. With the introduction of the iPhone, a new stage of the technological war was set in the industry. Nokia remained adamant in embracing Smartphone technology as consumers’ scrambled for the newly developed devices. 

Technology management entails the integrated design, planning, control, operation, and optimization of technological services, processes, and products for the sake of human advantage. The new type of leadership and management must guide their businesses into the future, unconstrained by the ongoing technological advancements as well as the growing dependence on technology. 

Marriott International has been chosen mostly because of its massive operations network on a global scale. This will help us to understand the business of a successful hospitality company that has been able to expand its business operations over the years. Moreover, it will help the readers to understand the franchise business and how Marriott operates as a franchisor.

Samsung Electronics is one of the largest electronic goods manufacturers headquartered in South Korea. The company mainly operates in Asia, America, and Europe. Samsung Electronics ranked 8th among the World’s most valuable brands in 2014; furthermore, it ranked 22 in Global 2000 companies, 12 due to its sales value, and 9 for its profits in Forbes list as of May 2014.

Marks and Spencer (M&S) is one of the leading retailers of the UK that offers apparel, food and grocery, accessories, home, and furnishing merchandise. Besides the UK, the company operates in Asia, Europe, and the Middle East. The company witnessed a slow growth in terms of revenue in 2014 and stiff competition can be one of the contributing factors in this regard.

There was much diversity in the group which made communication difficult. Assigning tasks was also difficult because group members had different skills. Disagreement about campaign direction was also made hard because of these different talents. There were also some challenges regarding collective work with members who wanted to do all tasks together.

The travel and tourism sector of the U.S had generated an economic output of almost $1.5 million in the year 2012. The sector has been successful in providing jobs to almost 7.8 million people and accounts for almost 7% of the net exports of the nation. The sector represents 2.8% of the total GDP of the country (Select USA, 2015).

Moreover, the marketing plan also provides the marketing objectives for the coffee shop, while also elucidating the marketing strategies to be used. Finally, the marketing plan will also discuss how the marketing strategies and objectives will be measured, as well as risk factors and contingency plans for the business.

The variables in consideration are sales per square meter, number of full-timers, number of part-timers, the total number of hours worked, and the sales floor space of the store (in square meters). The research question examined in this report is, “Whether all variables taken together significantly predict the sales per square meter?”

AJAM particularly marks the second entry of Al Jazeera into the United States television market after the company launched beIN Sport in the year 2012. Finally, although the channel is headquartered in Manhattan center, New York, it has numerous studios and news bureaus across the United States.

Many consumers of conventional products will always compare the prices of their preferred retailers against the rest in the market, which is why the pricing of products is one of the focal points of this work. This report will compare two retailers in the UK, Tesco and Sainsbury’s, in terms of their strategies and market performance.

The company will be known as Bradford Moped Rental Inc. Bradford Moped Rental Inc. will be focused on providing a low-cost transportation solution to the students of Bradford University. This business initiative is mainly targeted to provide a transportation facility to the students of the university during their term papers.

The gym will provide the most modern facility to the customer with an opportunity for them to socialize and also help them get the best training facilities and personal care. The gym will be able to attract the customers due to these modern facilities that it intends to provide and hopefully, these facilities will earn the company a good customer base.

Additionally, it helped to understand the relevance of marketing research on organizations and the impact of microenvironment on marketing decisions. Various microenvironment evaluations have been employed to gain a better insight into the current position of the industry, its customers, shareholders, and competitors.

The paper “An Australian Rock Band the Eskimo Joe - Recommended Product, Target Market, Promotion, Distribution” is a spectacular example marketing business plan. Eskimo Joe is an Australian rock band that writes and produces rock music. This marketing mix plan illustrates its target market and the strategies they are currently employing to get customers and create a revenue stream that is solid.

The paper “Electric Cars - Export Plan for International Marketing” is affecting a variant of business plan on marketing. Electric cars are the fastest rising car business worldwide. This is a business that our company ventured in. However, the business was domestic-based in Australia. The electric car business in Australia has morphed and developed by very large margin overtime.

The paper “Customer Service Management at Johnson and Johnson” is a thoughtful example of a marketing report. Johnson & Johnson Inc (J&J) is recognized to be one of the leading global companies, manufacturing and distributing consumer health products, medical devices, and pharmaceuticals. The companies headquarter is located in New Jersey, USA.

The paper “Promotional Marketing Campaign for Hookey” is a perfect example marketing business plan. Hookey is a fashion magazine publication that will mainly target Chinese students between the ages of sixteen to twenty-eight. The main purpose of this Magazine will be to give fashion ideas to young people with respect to the appreciation of Chinese culture.

The paper “Amazon.com Inc - Marketing Strategy” is a meaningful example of a marketing report. Amazon.com Inc. is a global e-commerce firm that is headquartered in Seattle, the USA. The company was established in 1994 by Jeff Bezos when it operated as an online bookstore. The company later expanded to offer customers a range of products such as video home systems (VHS), toys, jewelry, food, etc.

The paper “Market Segmentation for McDonald’s in the UK” is a helpful example of a marketing report. According to the CIM (2015, p. 1), consumer purchasing behavior is shaped by various forces of marketing. Thus, marketing refers to the identification, anticipation, and satisfaction of requirements by both the potential and existing consumers in a profitable manner.

The paper “Marketing Task for Omantel’s Mobile Business” is a forceful example of a marketing business plan. For over the past few years, the mobile segment has been the primary growth driver for Omantel’s revenues. Being an incumbent provider in the market, and operating as a monopoly for a long time, it has a rich telecommunication network that forms the backbone of the nation’s network.

India represents a bright future for Topshop. Venturing into an export market is always a risky venture despite the best of analysis. The turbulent international political situation and the great economic strides of the heretofore sleeping giant presents a fluid situation. Yet a decision is required on the issue as it represents a new opening for the company.

SISCO is a local company whose main services include residential mortgage, installment services, leasing, and syndication. SISCO serves the Jeddah area in Saudi Arabia. While opportunities are immense, the threats have increased as banks have entered the financial services sector. SISCO must have a strong product diversification strategy.

A marketing information system is a continuing and interacting structure of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate information for use by marketing decision-makers to improve their marketing planning, implementation, and control.

“Designed in 1959 by Alex Issigonis - a Turkish-born émigré to Britain who also designed the Morris Minor, another iconic small car, the Mini Cooper has captured the global market” (Maynard, 2006). Mini Cooper succeeded in the global car market not only because of the quality and reliability of the product but also because of the innovative marketing strategies BMW devised for Mini Cooper.

The hallmark of successful businesses is the ability to create and maintain customers, and this can only be realized by creating customer value. In other to maintain the successful value creation standard, CPK has to embrace the “Blue Ocean” strategy and avoid any form of Diversification either relatedly or unrelatedly.

The Australian banking sector through a strict and efficient regulation by the APRA was able to withstand the effects of the global economic meltdown through an efficient regulatory framework. However certain challenges like dependence on commodity trading and other economies pose serious challenges.

This has largely been the legacy of its legendary founder Steve Jobs who wanted to build a brand identity for Apple that would be distinct and a personality of its own. The overall communications and promotional strategy of Apple are centered on the twin-pronged approach of using advertisements and personal selling as tools of reaching out to its customers.

Foucault takes note of historical developments that characterize the industrial age and concludes that power in the modern world has taken on a new direction. The two pieces are written in very different styles, but nevertheless, a comparison of them is useful because Bogard, too, is concerned about the issue of power and control in society and how this affects individuals and groups.

 Their main editorial philosophy as an international brand is to emphasize their position by maintaining the links between global politics and business independently. It was founded in the year 1843, with the main purpose of maintaining free trade and their publications have always preferred hard facts even if it has led to radical opinions at times.

BA and Iberia are well matched with complementary route networks seen as vital in airline mergers and alliances, the idea being that the traffic strengths of the respective airlines feed into the other. BA and Iberia do complement one another for example BA's strength is in North America and Asia and Iberia's in South America.   

Azimuth establishes with the unique idea of contemplation in the watch industry. The idea of the company comes from a term in mathematics used to define the arc of a horizon. Azimuth founded in 2005 made classic pieces of mechanically strict, truly avant-garde, and Swiss-made watches.  

This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other product variety provided by competitors. The pricing strategy identified also allows the company to launch its brand in the market and build relationships.

Wastage losses were also attributed to Ready Meals's computer system. On reception of provisional orders, Ready Meal would feed this information into their system. When this information was already in the system and the final order came along, if the final order was less, the computer could not reduce the provisional order to meet the required order.

In the manufacturing sector, the performance of firms’ production units is critical for securing these firms’ competitiveness in the global market. Most commonly, the effectiveness of production units is based on the following criteria: quality of products, management of cost and time involved, and the response of the customers, i.e. the level at which the products resulted are welcomed by the public or not.

HTC prepares products sold under other brands that belong to mobile phone operators and computer-designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones. HTC is guided towards attaining excellence in its provided products/services by keeping in focus the requirements of the customers as its topmost precedence.

In this paper, a proper situational analysis of the company is going to be carried out, so as to determine the decisions that need to be made. A situational analysis gives the exact position of the company, which will consequently aid in the drawing of the strategic plan. 

Established in 1893 as the Exchange Club, The Western Australian Club was formed to create a platform for those working towards the growth of Swan River Colony. The club moved to St Georges Terrace in 1897 and changed its name from the exchange Club to Western Australian Club.

In the first phase of the research, there would be an examination of the leadership and management of Virgin Mobil. This will give an understanding of the core concepts that keep the business going. There would be an examination of the vision and mission and the rationale for leadership.

This report gives full credit to the marketing initiative of Apple for including Dezeen as a strategic partner and showing its customized home page through an email link. Based on the scholarly research done recently and in the past on the innovative marketing strategies used, business management is thoroughly analyzed from different marketing-related perspectives. 

Pizza Hut's sole aim was to increase its market share through the allocation of franchises to entrepreneurs all over the world (Daszkowski, 2012). This has seen the brand expand its networks to countries all over the world. Pizza Hut employs various marketing strategies including free pizza delivery to consumers and the use of unique toppings. 

The Kellogg Company which is prominently acknowledged as Kellogg’s or Kellogg is regarded as a multinational company that manufactures various food products. The company can target especially the women and geographic markets for the product. In order to market the product, the company would have to devise certain effective implementation plans.

The success and failure of any company relate to its marketing strategy. If the strategy is in the lines with the company’s goals, the result becomes fruitful, constructive, and flourishing. But if the strategy is not meeting the goals of the company, the result automatically becomes restrained and reduces the worth of that company in the marketplace.