Marketing Essays

Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.

The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.

The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.

Despite the obviously unbeatable model, KFC still faced challenges due to cultural differences. Despite the effectiveness of their business model, most of their restaurants were always empty at the start. It was important that they find a quick solution quickly for that matter. KFC had to twitch its original business model to fit totally in the environment.

The paper "Impact on Online Shopping Behavior of Consumers " is an outstanding example of a marketing research proposal. Electronic commerce or online shopping has encountered tremendous growth due to the increasing demand of individuals worldwide. It has not only helped the professionals to save their precious time by shopping online but also satisfied the students with a wide range of products or services.

The paper “How Social Media Marketing Affects Marketing Communication Mix” is a breathtaking example of the marketing research proposal. This research aims to find out the factors such as; human, time, content factors, advertising, public relations, sales promotion, direct marketing, and personal selling.

The paper "Social Media as a Necessary Evil in Today’s Business Operation" is an excellent example of a research proposal on marketing. The main aim and objective of the following research project are to establish and present some of the ways in which social media help in the advancement of business activities.

The nature of human beings keeps on changing with the evolving world. In order to understand human beings behaviour and mind Psychology was introduced as an applied science where it is studied in schools as an academic discipline.Psychology attempts to understand human beings more through establishing theories and conducting research to try and prove those theories.

Being faced with the rapid increase in competition from larger companies like Mattel Inc. which are capturing the interest of the majority of kids globally. As such, it has become a challenge for the company since the consumers are likely to be less interested in the LEGO Playbox and thus it is necessary to put in place strategic advertising plans to place the brand strategically in the toy market.

Cross-cultural consumer behavior has become an essential component in the modern business environment because of increased globalization. The significance of cross-cultural consumer behavior in the modern business environment is also attributable to the role culture plays in decision-making processes in marketing.

The purpose of the study is the determine the way companies keep customer loyalty and the benefits of customer loyalty. The literature review will focus on two aspects of the subject. First, it will deal with strategies of keeping customers loyal and then theories regarding the benefits of customer loyalty to businesses.

The paper “Concept of Standardisation and Adaptation in International Marketing” is an intriguing example of a marketing research proposal. Companies while marketing their products or services internationally, experience the dilemma in deciding whether to adopt or standardize their offerings.

The paper “Introducing of New Product by Whole Foods Market Inc” is a helpful example of a marketing research proposal. Whole Foods Market Inc is the leading supermarket in the sale of organic and natural food. The mission of the supermarket is to promote the vitality and well-being of people by supplying them with quality wholesome foods.

The paper “Role of Digital Marketing to Build Customer Relationship in Amazon-com” is a worthy example of the marketing research proposal. The purpose of this research proposal is to study the effectiveness of digital marketing for building relationships with customers for a company like Amazom.com, Inc, which launched itself as an e-commerce site.

The paper “Coventry University’s New Partnership” is an inspiring example of a marketing research proposal. Coventry University and Universidad Del Lima partnership enable them to deliver Coventry university degree program and provide opportunities for student exchanges through research work and sharing best practice approaches to teaching and learning.

The paper "Chinese Luxury Consumer Types and the Buying Motivation" is an excellent example of a research proposal on marketing. According to a report published by The Guardian in October 2015, the spending on luxury has been €1 trillion where China leads the sales by 31% immediately followed by the US (24%) and European nations (18%).

The paper “Impact of Social Media on Customer Service and Ways It Can Be Improved Further in Fashion Industry”  is an exciting example marketing research proposal. The purpose of this paper is to investigate the impact of social media platforms on improving consumer services in the fashion industry.

The paper "Public Relation Behaviors" is an excellent example of a research proposal on marketing. Public relation refers to the way individuals, organizations, and companies communicate with the media as well as the public. There have been significant changes in digital public relations especially in the luxury industry of China according to the current study.

The paper “How Does Versace Online Store Influences Loyal Customer Behaviour in the UK?” is an intriguing example of the marketing research proposal. The study will focus on how the Versace online store influences loyal customer behavior in the UK. The aim is to identify how the online platforms impacted Versace regarding loyal customer behavior.

The paper “Inquiry into Amazon’s Market Presence and Product Diversification Potential in the UK” is a bright example marketing research proposal. It is important to establish the potential of a business opportunity to allow for the development of effective strategies. In this light, this market research report intends to present the process followed in conducting a research study.

The paper “The Best Research Techniques for Hotel and Leisure Business Venture” is a relevant example marketing research proposal. It is said information is key to any business venture; market research is the process of gathering, analyzing, and interpreting data about a market, product, or service.

The paper “The Determinants of Customers’ Satisfaction in Saudi Hotel Sector” is an impressive example of the marketing research proposal. The research will intend to explore the relationship between hotel locations, hotel rates, customer services, foods and beverages, and customer satisfaction in the Saudi hotel sector.

The paper “Marks and Spencer - Impact of Marketing Activities on Financial Performance” is a valuable example of the marketing research proposal. Marks and Spencer (M&S) is a UK-based textile retailer which has over 840 stores that are spread in more than forty countries. M&S was established by Michael Marks, a Belarusian outsider, in 1884. It was initiated as a 'penny bazaar slow down' in Leeds.

The paper "Causes and Effects of Merger and Acquisition Activities " is an outstanding example of a marketing research proposal. Merger and Acquisition are terms that can be used interchangeably since they have a similar meaning to the other. Practically, there is no difference between the two terms. The study will use the terms interchangeably to meet the same thing.

The paper "Mergers - Why Do Some Fail and Others Succeed" is an outstanding example of a marketing research proposal. Mergers are used to describe the tendency of companies to combine their resources for various reasons. Often, merging companies lose their initial identities and settle on a common name.

The paper "Food for Friends Restaurants Expansion" is an outstanding example of a marketing research proposal.  The effectiveness of business decision making processes is largely influenced by the amount and quality of data that the decision can access. That means that research is one of the most crucial activities for a business enterprise keen on maintaining constant growth and performance.

The paper "Analysis of Marketing Muji between Japan and China" is an excellent example of a research proposal on marketing. Muji is among the top profitable companies in Japan, outside Japan, it also has a large market in China. Currently, Muji has successfully opened 128 stores in China. This makes China the second biggest market for Muji after Japan where it has opened a total of 284 stores.

Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity.  Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. 

The carbon tax has been proposed with the view of associating a cost with carbon emission and encouraging people to make use of renewable sources of energy. An IMC plan has been set out to promote this new carbon tax in Australia. The target audience has been identified to be Australian households and the industries in Australia.

Its top-class cleaning service is guaranteed by its several divisions in cleaning that specializes in the following area such as homes and office, carpet, window, pressure, blind as well as suburb cleaning. Given the exceptional reputation of Jim’s Cleaning in Australia, different individuals, families, and businesses continue to call and deal with them for their quality cleaning services.

There is a common tendency among customers to switch various service providers such as insurance companies, telecommunication companies, healthcare companies, and internet connection providers. The industry trend shows churn rate increases for some common reasons. Those reasons can be summarized in the following manner.

Nevertheless, the Volkswagen has been focusing on ways to remain competitive through implementation strategies such as the addition of more resources to improve the quality of their products in order to compete with other companies in the automotive industry. The paper will discuss the effects of the economic crisis on the marketing strategy of Volkswagen in the Asia market.

The key purpose of the study is to develop an existing application in mobile phones of Samsung and Apple that can increase the attraction of real estate tenants for buying a property in Singapore. The study will use close-ended questions in order to collect feedback from 200 real estate tenants in order to understand the relationship between dependent variables.

In order to further gain information regarding this particular retail brand, the marketing elements and SWOT analysis which are currently employed at the company would be explored and evaluated. Furthermore, recommendations would be provided so that the company can enhance its profitability and customer satisfaction level in the United Kingdom. 

Generally, the paper "How Does McDonald Promotions and Advertising Affect Their Sales" is an outstanding example of a marketing research proposal. Marketing can be understood as a phenomenon implemented by business firms with the purpose of communicating with customers regarding products and services.

Given the high levels of technological and financial investment necessary to boot a country automotive industry from scratch, one can say that the threat of new entrants, in terms of new players in the global automotive industry, is low. Current players will continue to entrench themselves in their particular markets.

Competition for attracting foreign direct investments or GDP is increasing day by day among different nations. The majority of big companies are currently trying to offshore their business units to cheap labor-oriented countries to increase their competitive power in the global market. Lindt is one of the leading chocolate manufacturers in the world.

Research design is a very important consideration, especially in market research. The actual decision-making process could rely on the results of the actual study. Research design plays a crucial role in the determination of appropriate results that would make sense (Creswell 215; Marczyk, DeMatteo, and Festinger 77).

The identification of markets that can secure high profits is among the key priorities of marketing. However, the achievement of this target is not always easy, especially in highly competitive industries. The fact that the business owners do not have experience in marketing practices should be taken into consideration when deciding on the marketing strategies.

A marketing audit can be described as a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights into the perception of the management towards the probable benefits of a marketing audit.

The methodology involves the use of a case study that applies the use of both positivist epistemology and inductive reasoning approach to fully answer the research questions. At the end of the study, the researcher found no significant difference between the traditional word of mouth and the online word of mouth in regard to purchases in Saudi Arabia.

It covers a wide range of practices and movements ranging from the grinders who design and install the DIY body enhancements such as the magnetic implants to the DIY biologists who can conduct at-home gene sequencing. Now biohacking also encompasses the managing of owns biology with the combination of medical, nutritional, and electronic techniques. 

Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others.

Generally, the paper "Mobile Advertising Effectiveness" is an outstanding example of a marketing research paper. The smartphone is getting to be progressively indispensable to our ordinary lives, as it serves as a strong practical instrument through calls, messaging, picture taking, and now, the web.

The research also seeks answers to the maintenance of high quality and its promotion for the new product developed. The research is a qualitative and quantitative study. The key findings of the report are that the company should develop products that are low in sugar content and developed through organic ingredients. 

Although most people know Red Bull as an Austrian energy drink-selling company in the actual context, the company initially originated in Thailand in 1981. In the initial period, Red Bull was being developed as a pharmaceutical product by TC Pharmaceutical and it was developed to compete with Japan’s Lipovitan.

The paper “How Exhibition Organizers Use Social Media to Market Their Event” is a thrilling example of the marketing research proposal. The proposed research aims to examine the use of social media by exhibition organizers to market their event. In the backdrop, the proposed research study particularly compares the use of social media by exhibition organizers to market their events.

This research proposal also proposes methods to find out locals’ awareness of the company services and offers, proposes ways to ascertain registered members’ opinion as far as their contract period is concerned and proposes ways to find out the locals or targeted clients’ opinions on the current charges by the company, on relation to their income and lifestyle. 

The paper “Developing Good Communication between Management and the Staff to Reduce the Labor Turn Over in Cafe” is a thrilling example of a marketing research paper. The aim of this research is to address key problems at the museum café. The study involves the use of analytical tools for problem-solving to curb the troubles in the café. The research involves solutions to the rising turnover.

The research proposal will identify the cultural issues that the new entrepreneurs have faced when they started their venture in the Kingdom of Saudi Arabia and how they were able to manage and cope up with these cultural issues to make their business successful. It will focus on different cultural issues that entrepreneur faces when they start their new venture in Saudi Arabia.