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Marketing Essays

Result for Subject Marketing:
19885 essays
Drypers Corporation: National Television Advertising Campaign Marketing Report
15 pages (4386 words) , Download 0 , Report
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Drypers Corporation is a leading producer and marketer of premium quality diapers and training pants catering to the value-priced market. The company brand has captured the third-highest share in the market for disposable diapers and training pants, following market leaders Huggies of Kimberly-Clark and Pampers of Procter and Gamble (Neff, 1996a).
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Market Analysis of The Tesco Brand Marketing Report
12 pages (3388 words) , Download 0 , Report
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Tesco is ranked as the fourth most valuable brand in the UK (Brand Direct, 2013). The Tesco brand can be traced back to 1929 when Jack Cohen started a modest sales brand in London (Tesco PLC, History, 2013). The company grew over the years and became one of the largest in the UK and gained a significant presence around the world.
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Personal Marketing Plan in Hospitality Sphere Marketing Report
7 pages (2004 words) , Download 0 , Report
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Times have changed, and a lot of advancements have taken place only through the help of professionals. In the given marketing plan, s/he has reflected on his/her qualifications in the hospitality industry that would advance the industry. S/he has also discussed his/her major strengths, weaknesses, opportunities, and threats relating to this field.
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Lancome Marketing Analysis Marketing Report
7 pages (1750 words) , Download 1 , Report
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Lancôme male skincare firm has to consider factors like the prevailing competition level in the global market since this directly affects its pricing policy to remain relevant in the business. Its management team is working on various strategic plan options on how to meet the demands of the clients and reconcile that with the profit target of the firm.
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Understanding Project Contractors and Contracting Businesses Marketing Report
12 pages (3450 words) , Download 0 , Report
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The paper highlights the business models of the companies which depict the following: a) The source of finance for the company and the main drive for finance; b) The credit policies that are exercised by the companies (types of asset to total assets and types of liability to total assets); c) The resources that are deployed by the firms and the levels of productivity obtained by it.
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Analysis of Integrated Marketing Communications Strategies: Blackberry Marketing Report
11 pages (3266 words) , Download 0 , Report
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Blackberry is currently a market trailer in the UK, losing market share against Apple and Samsung. Blackberry, once an innovator and pioneer in the smartphone industry, no longer sustains this reputation as a creative market leader which erodes the ability of the company to achieve greater sales revenues and consumer loyalty.
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Wal-Mart in Nigeria Marketing Report
12 pages (3615 words) , Download 0 , Report
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Sam Walton started the business of Wal-Mart in 1962 that has grown to the largest corporation throughout the world. Wal-Mart is a profitable company that mainly works in the USA. Many countries that earlier committed to keeping government control over the economies have taken drastic steps for trade facilitation.
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Marketing Plan for the Next Three Years for Greggs Plc Marketing Report
10 pages (3338 words) , Download 0 , Report
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Another impressive statistic about the company is its ability to reduce its operating income by the years and yet maintained a growing profit (Ford, 2014). With a marketing plan that will ensure that the company maintains such a trend of growth, it is possible that the enviable first spot taken by the company will continue to be maintained.
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Marketing Communicating Campaigns Marketing Report
9 pages (2558 words) , Download 0 , Report
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The art of marketing is a business discipline focused on the practical application of techniques in marketing (Kent 2007). It is also the management of an organization's marketing resources and business activities. The phenomenon of globalization has made it necessary for organizations to market beyond their home countries and traditional market zones.
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Marketing Communication Plan Marketing Report
9 pages (3314 words) , Download 0 , Report
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The main target market segment belongs to the upper-middle-class and upper-class segment. However, the target market should be narrowed down by the BMW group in order to provide quality products as per customer taste or preference. It can be stated that the target group ranges from generation X to mature traditionalists.
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Marketing and Planning Process: Blackberry Marketing Report
10 pages (3116 words) , Download 0 , Report
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Blackberry in 2003 was a pioneer as the first developer of the modern smartphone concept, producing the first multi-functional mobile IT devices with text messaging capabilities, the ability to access the Internet, and email functionality (Blackberry 2014). By 2007, Blackberry achieved sales revenues of $6 million USD (Blackberry 2008).
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The Sale of an Enterprise Resource Planning System Marketing Report
18 pages (4556 words) , Download 0 , Report
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The first and foremost priority of every investor is to invest in an industry where his capital investment will never lose its worth with the passage of time and he will remain secure. The same reason I have considered before investing in this industry was this that the investment will never be diminished.
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Marketing Plan for Atlantic Quench Marketing Report
11 pages (3518 words) , Download 0 , Report
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Atlantic Quench Cranberries Inc. (AQC) is a pioneering company in North America for producing and distributing canned and bottled juices and juice drinks. Operating mainly in Florida, Massachusetts, and New Jersey since 1974, this co-operative company has gained substantial credibility for developing cranberry juice business.
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Carphone and Phones4u Marketing Strategies Marketing Report
13 pages (3570 words) , Download 0 , Report
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Carphone Warehouse is a UK mobile phone retailer, having over 2,400 stores throughout Europe. It trades as Carphone Warehouse in Ireland, UK, and as Phone House in other parts of the UK. Their target customers are middle-class earners. In addition, their market position is the phones market with the best quality and services.
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Marketing Plan Development for Royal Air Maroc Marketing Report
9 pages (3070 words) , Download 0 , Report
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An international marketing plan will aid the airline company in utilizing different types of marketing principles (Buckley, 2002). The airline firm is offering travel service facilities in the different routes linking different countries. The organization started as the government-owned carrier service provider of Morocco.
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A Marketing Plan for Walmart Marketing Report
13 pages (3772 words) , Download 0 , Report
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Digital marketing practices can be considered as the marketing practices that generally support the organizations to use several electronic devices, such as smartphones, computers, tablets, social-media networking sites. The use of these devices in digital marketing practices generally helps an organization to engage with its external and internal stakeholders.
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Brand Experiences - Colgate-Palmolive Company and Coca-Cola Company Marketing Report
14 pages (4013 words) , Download 0 , Report
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The personal diary contained a daily list of activities focused on various brands of products. Among the many brands of products that I frequently use, I picked three major brands. Most of the products that I utilize daily have been manufactured by Colgate-Palmolive. These products include oral care products such as toothpaste, toothbrush, and mouthwash liquid.
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Global Marketing: Marriott Hotel Marketing Report
16 pages (4634 words) , Download 0 , Report
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Globalization has promoted the internationalization of business in emerging markets. The present paper analyses the expansion of the Marriot Hotel in India. For the expansion of the business in the global market, the Marriot Hotel is constantly engaged to establish and expand its business in India (that is recognized as one of the emerging markets). 
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European Foundation for Quality Foundation Marketing Report
9 pages (2859 words) , Download 0 , Report
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Squire Hotel Group launching took place in early 2013 and formed a management team that deliberated on various issues that could help develop the organization. The team management attended a seminar that focused on the EFQM Model of excellence.
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Expansion of BYD Company Marketing Report
13 pages (4013 words) , Download 1 , Report
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The entrance in the automobile industry was done by acquiring the Tsinchuan Automobile Company Limited. Today, BYD is the fastest emergent Chinese automobile company and a global innovator in the area of new energy vehicles which includes pure electric models and dual-mode models. 
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Atlantic Quench Outline of the Marketing Plan for a Year Marketing Report
16 pages (4652 words) , Download 0 , Report
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The objective is to attain a rise in annual sales of 20%, increase our market share by 10% and pre-tax profits by 20%. The company will also be seeking to retrench menial and non-skilled labor to save on expenditure. Strategic theories like Ansoff Matrix and Bowman’s strategy Clock are will be employed to help attain a competitive advantage. 
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Designing a Marketing Strategy for a New Product over Time Marketing Report
9 pages (2704 words) , Download 0 , Report
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Australia and the rest of Asia are included in the Rest of the Asia Pacific segment. The results of the retail segment are considered separately and not included in the geographic segments. The new product that is focussed on to be introduced in the market is the Apple watch.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4159 words) , Download 0 , Report
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The continuous practice of the strategy development process is often observed in the business performance of Ford Motor in the global automobile industry. During the strategic planning stage of Ford, it incorporates an effective process of defining with current business functions and mission statement that enables it to refurbish the overall performance.
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How the Use of Nostalgia, Utopia and Therapeutic in Advertising Affect Mass Audience Marketing Report
17 pages (4960 words) , Download 0 , Report
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Kiwi is a worldwide shoe product brand that has dominated the industry for decades. They are known to manufacture an array of shoe maintenance products including polish, creams, suede, shoe fresheners, and cleaners and insoles among other products. Kiwi Company was formed in 1906 and developed a remarkably effective shoe polish.
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YikeBike Products Marketing Report
10 pages (2710 words) , Download 0 , Report
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Currently, there are two similar products that can compete with the YikeBike; the GoCycle and Segway. The most important opportunity for YikeBike is the strategic location of its headquarters in New Zealand compared to competitor’s headquarters located in the UK for both GoCycle’s and the US for Segway.
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Strategic Management and Marketing for Luxury Goods Marketing Report
12 pages (3379 words) , Download 0 , Report
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Outerwear is regarded as the main product of the company and is best expressed by means of the iconic trench coat (Burberryplc, 2015). Doing a competitor analysis will provide both defensive and offensive strategic context in order to identify the threats and opportunities.
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E-Business Analysis Marketing Report
11 pages (3049 words) , Download 0 , Report
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The fashion industry is characterized by uncertainty and there exists no dominant player in the industry. The trend in the fashion industry changes at a very fast rate and thus the competition in this industry is immense. In order to compete in this industry, the fashion brands must employ the appropriate segmentation, targeting and positioning strategy in their business.
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ASOS Digital Retail Aspects Marketing Report
12 pages (3417 words) , Download 0 , Report
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To enable this, the company employs various digital marketing strategies so that the company is recognized as a fashion destination by the age group of 20 all over the world. An analysis of the digital marketing strategy that is used by the company, it is assessed that the company is going in the right direction as long as the strategy is concerned.
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Financial Statement Analysis Marketing Report
8 pages (2272 words) , Download 0 , Report
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Consequent to this, the share price movements of Inditex SA and Gap Inc over the past one year are analyzed, following which the impact of the credit crunch on both the retail firms is discussed. It also confers on their corporate governance issues in detail. 
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Standardization of International Market Marketing Report
12 pages (3179 words) , Download 0 , Report
Free
Such conditions include the policies of operation and other conditions that determine the kind of services and goods that a company uses to operate. One of the challenges of standardization is that the international market is controlled by different strategies and conditions. Market conditions in one country may be very different from the conditions in another country.
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Professional Placement Reflections Marketing Report
16 pages (4463 words) , Download 0 , Report
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The skills involved in communicating with other people on a marketing level including reflecting on a previous placement s/he had undertaken previously. There, s/he set six employable criteria, which is management upon which s/he elevated the study on the current placement. S/he will display the organizational structure of the chambers of e-commerce Leeds.
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Marketing Communication Marketing Report
13 pages (3625 words) , Download 0 , Report
Free
Divine chocolate was established with the help of joint cooperation between cocoa growers, farmers, and other small stakeholders. Hence the company has established a vision statement molded the concept of fair trade, fair economies, and the interest of small stakeholders.
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Market Analysis of Jollibee Fast-Food Restaurant Marketing Report
7 pages (2249 words) , Download 1 , Report
Free
Initially, they opened a two-branch ice-cream parlor (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in the Philippines. In 1981, Jollibee had established 11 stores in Manila while McDonald’s only one.
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Analysis of Belks and Goffmans Theories of the Self Marketing Report
9 pages (2754 words) , Download 0 , Report
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It is addressed from various viewpoints utilizing various theories. The majority of these theories are further attributed as consistent with the disciplinary shift towards a change in the direction aimed at examining the relationship between how consumers view themselves and the consumption activities are undertaken.
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Debenhams Marketing Analysis Marketing Report
15 pages (4255 words) , Download 0 , Report
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Debenhams Plc is one of the major fashion retail companies in the United Kingdom. The company was opened as a single store in London in 1778 and has now expanded into many other countries in the world. The headquarters of the company is based in London. Nearly 30,000 employees work in different franchises of the company all over the world.
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Rolls-Royce Marketing Planning Marketing Report
8 pages (3348 words) , Download 0 , Report
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The three most famous car models that Rolls-Royce is selling include the Phantom Family (the big boy rolls); Ghost Family (baby rolls); and Wraith (Doron, 2013, 1:20; Rolls-Royce, 2013b, c, d). Rolls-Royce is dedicated to preserving the environment. This company started producing eco-friendly cars for these three models (Rolls-Royce, 2013e; Massey, 2011).
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Pioneering Innovative Companies Cant Sustain Their First-Mover Advantages Marketing Report
14 pages (4032 words) , Download 0 , Report
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Research in Motion, now conducting business under the name Blackberry, is a Canadian-based telecommunications company that experienced significant industry laurels for its innovative launch of the Blackberry branded tablets and smartphones. Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovative developments.
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Company G Marketing Plan Analysis Marketing Report
9 pages (2491 words) , Download 0 , Report
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One analyzes a compact cell phone charger aimed at families on the go and for those who like the outdoors such as hunters and campers. Small appliances that are designed to promote Company G’s mission statement are: It is an innovative electronic product; It improves the quality and convenience of the consumers; It is of high quality and low cost.
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Complex Company Market Analysis Marketing Report
10 pages (3401 words) , Download 0 , Report
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Regarding this matter, the following are relevant information that could totally help evaluate the firm’s actual level of readiness for internationalization. Situation analysis includes the relevant discourse to consider the level of Sodacious’ readiness to go international in its market coverage outside of the UK.
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Marketing Plan for Samsung Galaxy Note 2 Marketing Report
14 pages (3870 words) , Download 0 , Report
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This marketing plan would throw some light on the future objectives as well as the issues related to it. It would also provide a detailed market strategy about product positioning, pricing, distribution strategy and Marketing research. Different frameworks are being used throughout the plan to come up with a more realistic and concrete plan, able to achieve its stated goals.
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Coca-Cola Market Analysis Marketing Report
10 pages (2680 words) , Download 0 , Report
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The huge distribution services of this company have the power to cater to two hundred countries at a time. Coca Cola behaves as a worldwide employer and comes among the top ten organizations around the globe. In an attempt to increase its space on global shelves, it also procures social responsibilities (Coca-Cola, 2013).
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Market Plan for Venus Software Company Marketing Report
8 pages (2479 words) , Download 0 , Report
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The few employees of the organization face scheduling challenges as their market is steadily growing, thus, increase in customer demands but with employees. The company’s major challenge is to develop a means for increasing the profits and revenue without altering the demands of its customers and meeting their demands effectively.
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Wal-Mart Supply Chain Analysis Marketing Report
14 pages (3874 words) , Download 0 , Report
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Retailers have come to terms with the fact that in a world dominated by a competitive marketplace, adding value seems to be the only way in achieving a competitive edge. The prevailing state of overexploitation of fish stocks and growing concerns of stakeholders on corporate social responsibility have led to an increasing concern to sell sustainable seafood.
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Marketing Planning and Promotion for Innocent Drinks Marketing Report
14 pages (5350 words) , Download 0 , Report
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To learn more about the company’s product line, a product portfolio analysis was conducted followed by discussing its product life cycle. Based on the product lines of Innocent Drinks, a market segmentation study was conducted to learn more about its target consumers’ demographic, psychographic, behavioral, and geographic information.
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Marketing Plan for Ikea Estates Marketing Report
13 pages (3978 words) , Download 0 , Report
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The BoKlok concept is a line of Scandinavian-style, timber-built homes that are being marketed to lower-income consumers. High-built ceilings, open floor plans, and large windows give BoKlok products a spacious, quality, and contemporary feel (Gateshead Council 2013). Ikea Estates was developed and prototyped for the Swedish market.
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Strategic Marketing Plan for Avery Hill Gym Marketing Report
13 pages (3684 words) , Download 0 , Report
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Good marketing is important in this filed to attract new customers. The vision of the company is to achieve recognition as a quality service provider in health and fitness. The mission of the company is to encourage the people of Greenwich to live healthily and to achieve fitness goals by providing quality services and facilities to every citizen of Greenwich. 
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Quality Reputation of Toyota Marketing Report
23 pages (6030 words) , Report
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During the period of World War II, the company had to face a declining local economy and the war was consuming the majority of the nation’s resources and there was a growing need for manufacturing recycled automobiles. Toyota Motor Corporation gradually moved from the sector of small cars to luxurious vehicles along with SUVs and international expansion plans.
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Rolls Royce Marketing Strategy in Singapore Marketing Report
13 pages (3699 words) , Download 0 , Report
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It was founded in 1906 by Henry Royce and Charles Rolls in Manchester. It has major businesses in the manufacturing of aircraft engines, marine propulsion, and energy sectors. Rolls Royce has manufactured several types of aero engines for several aircraft of all sorts such as passenger jet, cargo jets, sea-planes, military jets, etc.
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The Entry Strategy for Embroidered Quilts Into the United Kingdoms Market Marketing Report
9 pages (3322 words) , Download 0 , Report
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This report details an 18-month promotional plan for Nakshi Kantha in line with those recommendations. The research was based on several marketing analytical tools, such as ANSOFF, VRIO, SWOT and PESTEL. The results obtained from this research were used to devise the promotional plan for the products in the UK’s market. 
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The Promotional Plan for Market Entry of Areca Nut Plates and Bowls Marketing Report
12 pages (3379 words) , Download 0 , Report
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Disposable plates are commonly used products, anyone who carries his meal to work, on travel or purchases fast food uses them. There is no specific segment of economic class that is to be targeted; however, people who prefer an environmentally friendly lifestyle may be used as the initial targets for market entry campaigns. 
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