Marketing Essays

An oligopolistic market is a form of market where only a few sellers, collectively known as the oligopolistic, dominates the industry. In most cases, oligopoly occurs as a result of various forms of collusion that work by reducing competition in the market. This situation often leads to higher prices in the market.

The paper "Effectiveness of Internet Marketing Practices on Marketing Performance - Sandhata" is a perfect example of a marketing research paper. Marketing is often regarded as one of the most crucial and composite business operations of modern organisations having the objectives of sustaining operational functions and maximising revenues.

The reason for this study is to direct an exhaustive investigation of the writing in the range of online consumer conduct. An exploration skeleton is proposed to better comprehend existing studies and to highlight under-scrutinized zones. The writing on online consumer conduct is fairly divided. Most studies examined the plan and selection of online shopping.

The paper "Impact of Branding on Financial Services" is a perfect example of a research proposal on marketing. Brand management is a fundamental management function man d with the development of a reputable and identifiable image for a company, product, or service. The success of a company relies on the image it portrays to its target market.

The paper “Introduction of New Fresh Fruit Drinks for Health Conscious Customers” is a convincing example of a marketing research paper. New product development entails the entire process of introducing a new product in the market. A product entails benefits offered by an organization, like the LJBC. The New product development process comprises two main methods.

The questionnaire method of data collection will be used in this research. Therefore, the survey instrument will be a questionnaire tailored to address the research question effectively. In order to design an effective survey instrument, the language used in formulating the questions as well as their structure is critical.

The paper "Retailing of Fashion Products" is an excellent example of a research proposal on marketing.  Fashion is popular in modern-day life. It mainly involves footwear, body piercing, clothing, accessories, and also makeup (Agins 2000, p.33). It is distinctive and most of the time a habitual trend that people use.

The paper “Online Buying Behaviour” is an earnest example of the marketing research proposal. The research entails evaluating the consumer online purchasing behavior and the role of the consumer characteristics. It establishes the various characteristics of the consumers and the role of the characteristics in the consumer online purchasing behavior.

In an aggressive business sector, mobile phone carriers contend on the cost and nature of administrations and work on a comprehensive organized universal environment. It is fundamental for the mobile carrier to meet student’s needs in the tying countries. They are also competent in meeting the quality of the services they offer to the students.

The paper “Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience” is a convincing example of a marketing research paper. The formulation of marketing strategies a major concern for all big organizations and this study will be focused on identifying the critical issues related to this approach in Coca-Cola Company.

The activities of the Destination Marketing Organizations (DMOs) are observed to gain needed significance in the current period for the effective marketing and promotion of tourism destinations in different parts of the world. DMOs focus on enhancing the tourism revenue and market share through enhancing the awareness of tourism destinations.

Effectively in 1990, Prahalad and Hamel (1990) recognized that in excess of 80 percent of senior administrators concurred that the advancement makes a solid wellspring of point of interest. Also, 90 percent showed that development is very esteemed. Jaworski and Kohli (1993) associated development with business sector introduction. 

It has been noted that most banks in China have not advanced in terms of technology. Their pace of adopting emergent technological trends is quite low. Therefore, there is an opportunity of embracing current technology. Overall, the pace of technological change in China calls for flexibility for new entrants in the banking sector.

The paper "Impact of Restaurants Interior Design on Consumer Behavior" is a perfect example of a marketing research paper. Consumer behavior has become a rapidly growing application in the study of discipline in marketing. It is rather a complex, dynamic and multi-dimensional process, which aims at reflecting the decision of consumer’s against consumption, acquisition or any disposal activity (Batra and Kazmi, 2008).

The paper "Opportunities and Challenges Facing Advanced MNEs Entering the Emerging Markets" is a perfect example of a marketing research paper. Over a long time, flows of foreign direct investments (FDIs) focused around the Western allies. Desires to be near natural resources and foreign markets encouraged the Western-allied companies to start operations in other countries.

The paper "Integrated Marketing Communication" is an outstanding example of a marketing research paper. In the contemporary ear, the imposition of globalisation has brought a large number of transformation in several sectors has been observed that. Through the imposition of the concept of globalisation, the business industry has been experiencing competitive advantages.

Various models regarding customer satisfaction have been used in the paper such as Kano’s Model and Expectancy Disconfirmation Theory. Furthermore, to derive better results regarding the airline's various secondary sources such as annual reports and Skytrax customer reviews have been used.

The paper "Retailing as an International Industry" is a perfect example of a marketing research paper. The paper presents an argument of the ever-changing dynamics of retailing and the vital role it plays within modern economics. The internationalisation of its operations and its sourcing has been key to this new direction, especially over the past few decades.

The paper "Cross Borders Mergers and Acquisitions on Management Activities in Market Economies" is a perfect example of a marketing research paper. Cross-border mergers have increased in the recent past with a huge expansion witnessed on international trade and relations as a result. Many people associate this trend with the increase in global technology and trade (Zhang, 2014, p.140).

Tesco utilizes innovation methods that aim to meet the demands of society while making more money for its ventures. The problem is that the Chinese market is not like the rest where Tesco has been doing well. Tesco has to make more changes to its business programs, and this analysis examines whether China has met the core demands that Tesco places when working on various products.

The paper "Apple Inc Customer Satisfaction" is a perfect example of a marketing research paper. In June 2007 Apple Inc. launched the iPhone an innovative phone that had features that were more interactive to the users. The products were so unique and distinct in nature that they were able to be differentiated from the other smartphones that were in the market at that particular time.

The paper "Concept and Product Testing of Nespresso Lattissima" is an outstanding example of a marketing research paper. New product innovation and development processes are an integral part of any organization that allows businesses to survive in the competitive market. The rapid changes in the current business trends, technologies, consumer preference and limited product differentiation has hugely shortened the product life cycles.

The paper “Global Competitive Position and Corporate Social Responsibility of American Airlines ” is a comprehensive example of a marketing research paper. American Airlines is one of the major companies in the airline industry of the US with headquarters in Texas. Apart from its domestic network within the United States, a widespread international network of the company integrates 344 destinations.

Indeed, consumers have a more emotional response, and also now investigate products on the Internet first, before making the purchase. However, Thailand respondents appear to be split on whether a celebrity influences their purchasing habits. Yet, it is also evident that the message, combined with star-power, may be the culprit if sales are not working out well.

It was against this backdrop that the study was conducted with the purpose of analyzing the performance assessment concepts and methods used at China CITIC Bank (C Bank) as performance assessment is considered a major aspect of human resource management of any enterprise.

The paper "The Closeness of Adventure Branding to Field Operators" is an outstanding example of a research proposal on marketing. Evaluation of the relationship between adventure branding and closeness of adventure branding to field operators form the research problem. The research problem will assist the research to conceptualize the company’s strategy of embarking on new market segments.

Additionally, the Coordinator can collaborate with GSDC volunteers to create online social media accounts for general promotional purposes. GSDC members are recommended with ideas of activities hold in open-day events. For instance, most of the GSDC members enjoy dancing, which could be one of the activities in an open-day event.

It can be observed that Waitrose follows the differentiation strategy in order to market the products. The strategies of Waitrose have provided the company with sustainable competitive advantages. The mainstay of the business of Waitrose has been observed to be the maintenance of product quality and brand reputation. 

The key function of accounting is to account the monetary transaction and economic resources. Whenever money is absorbed, accounting is important to account for properly. The entrepreneur describes accounting as the language of the business (James, 2011, p.86). Financial statements are essential for different types of users in different companies.

The organizations in the present day context are highly focused on developing and managing marketing projects which can facilitate them to clearly identify the appropriate business strategies to accomplish their business objectives. An effective project management initiative can also facilitate an organization to achieve competitive advantages.

A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of society. Cultures keep on changing, and marketers need to be aware of cultural changes.

The paper “Best Nokia Strategy - Changing in Leadership, Focusing on the Emerging or Different Markets” is an exciting example of a marketing research paper. Smartphones are the latest technology that has touched the world in the cell phone industry. The first smartphone was introduced by IBM and then followed on by Nokia with the release of the Nokia 9000 in 1996.

This process can also be interlinked to business goals and objectives and for assessing market competitiveness. The key component for any business is the fulfillment of business goals (Zott &Amit, 2004). A change in the choice of consumer trends propels businesses to implement certain strategies, which grant their customers to purchase their desired products.

The best example of using social marketing is to use campaigns for public health and the environment. For both, the type of companies conducts social marketing in the areas where the society has majorly failed to grow. Varieties of marketing activities are done based on contemporary marketing practices across various countries in the global market environment.

The paper “Emirates Airline Readiness for EXPO 2020” is an earnest example of a marketing research paper. The Emirates has plans to expand the capacity of its airport and facilities in order to encourage vast growth in the global aviation industry. Expo 2020 is foreseen to be one of the finest things, which will ever take place in the UAE’s aviation industry.

This research has used both primary and secondary research methods for reaching conclusions. Secondary research has primarily been used to gather complete knowledge about product offerings of the firm and its competitors. The secondary research has also contributed towards understanding the communication strategies of the organization with its customers.

The paper “Significance of IBM's Seizure of Hardware Production to the Customers ” is an actual example of a marketing research paper. IBM is selling their HW business slowly and walking out of the Hardware business and shifting into services and software. This seems to affect the customers who had IBM hardware and now that the firm has shifted, chances of spare parts for repair are minimal.

The paper "Evaluation of Video Marketing Strategy Adopted by John Lewis Partnership" is an excellent example of a research paper on marketing. At the heart of any business strategy is a marketing strategy as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving sustainable competitive advantage.

It is well known for its colorful print displays and wide assortment, the catalogs of the company is seen to be very popular with employees and customers, and workers do pride themselves on the orders filled correctly which is of high number. In regards to the first hypothesis to be tested, the 2 samples have been used.

3M seeks to satisfy its customers with superior service, value, and quality, as well as innovative technologies. The conglomerate has various customer segments as listed in the introduction. 3M is one of the world’s largest producers of surgical and medical products. The Medical Products Division accounts for 16.93% of the conglomerate’s yearly revenues.

The main objective of this paper was to enlighten retailers in Saudi Arabia and the rest of the world on measures that were essential as far as customer satisfaction is concerned. It is noted in this research study that there are factors that are directly related to customer satisfaction and retention in the retail shopping store. 

Fracking is a unique drilling technique employed in the extraction of natural gas and oil among other natural resources. Also known as hydraulic fracturing, fracking is an extraction process that uses water pumped into the ground at high pressure in order to fracture shale rocks thus releasing the natural gas.

Procter & Gamble (P&G) is a large American household products firm with a vast global presence. The firm produces Always brand and offers educational programs with the aim of helping the female manage their periods. It, however, faces stiff competition in various localities, which has at times threatened to derail its business activities.

The survey will be part of the overall research process entailing multiple domains. Such as the research design configuration, comparison of other products and services in the same category and decision making based on the critical success factor and other associated variables that need to be taken into account while launching a new product or service.

The paper "Raising Brand Awareness through Supporting Major Running Competitions" is a perfect example of a marketing research paper. Almost every city has a major marathon that is connected to. These are contests and arrangements that involve various people in the community who take part in them as a means of taking part in some active sporting discipline or activity. Hungary is no exception to this.

The major findings related to the research issue have shown that 91% of respondents had a positive attitude towards online shopping on luxury brands, while the rest stated that they did not care. It is important to note here that none of the respondents have reflected negative opinions towards the researched issue.

The paper "Factors That Affect Shopping Behaviours between Different Customers" is an excellent example of a research paper on marketing. The concept of the supermarket is becoming increasingly popular among the urban areas as well as semi-rural towns. Supermarkets attract a fair share of shoppers having contrasting demographic trends and lifestyle attributes.

The paper "A Comparative Analysis of Consumer's Attitudes and Behavior towards Online Shopping in the UK and Qatar" is an excellent example of a research paper on marketing. The establishment of the internet has resulted in a different way of shopping; the availability of internet shopping ensures that individuals are not bound to certain times of business operation or locations.

Service marketing is a different concept than that of the goods for the basic difference between a service and good. Services are variable, intangible, perishable, and inseparable. Hence, service marketing should go beyond the 4Ps of marketing in order to include three more aspects; people, process, and physical evidence.

The paper "State Bank of India" is an outstanding example of a marketing research paper. The banking sector is the backbone of any nation’s economy and the State Bank of India (SBI) is one of the large public sector banks of India. The given case-study by Lal & Tahilyani (2011) describes not only the issues that the bank was facing after economic liberalization.