Marketing Essays

The author of the paper argues in a well-organized manner that the marketing mix is often used as an important strategic tool to decide about the overall product offering. By combining important elements of the product, pricing, placement, and promotion, a well-designed marketing mix ensure that the overall offering by the organization serves its purpose. 

The paper "Specific Social Media Tools and Measuring Engagement" is a great example of a marketing essay. The growing importance of social media, as an effective mode of marketing, is analyzed in detail in this paper. The structure is divided into three main parts that will discuss tools, which are used in social media marketing by various organizations, to reach out to their customers.

The paper "Sustainable Marketing - Toys and Games Industry" is an outstanding example of a marketing essay. In the ever-changing global atmosphere, society can be seen as becoming more concerned and aware regarding the significance of protecting the natural environment. The changing behaviour and attitude of society have urged the business to alter their actions in an endeavour to address the changing need of the society.

In different countries, people have different decision-making thoughts. If we take toothpaste as an example, it is convenient for people to buy it from a supermarket or from other shops when they need it. People make a quick choices about buying the products. The two examples given above show the diverse consumer behavior.

The Theory of Planned Behavior relates a number of factors, including the behavioral belief of an individual regarding the outcome of a given behavior. The theory also explains the attitude of a consumer; the attitude of a consumer is used to imply the positive or negative view regarding the performance of certain behavior.

The text analyzes the impact that publications about the suppliers had on Apple Inc. which resulted in the emergence of various reports and additional audits. The author explores the possible methods for the company to ensure that the suppliers adhere to the standards. The last section is devoted to marketing strategy as well as two corporate advantages of the company.

According to the free dictionary, a household is defined through the prism of family and other non-relatives especially servants. Free dictionary also defines household through the prism of space and possessions owned by a family. It also adds that a household can also be seen as a person or group of people occupying any particular dwelling.

In conclusion, standardizing or adapting the distribution networks depends on various factors that are the product, culture, or customer. Distribution networks are the element of the global marketing blend that can be most adapted. This varies on the differences in purchasing power, distribution of infrastructure, and disposable incomes.

In the United States boycotts by customers were the key to unionization and the 1955 Montgomery bus clients boycott marks the start of the contemporary civil rights movement. Elsewhere, for instance, include Gandhi’s boycotts of British cloth and salt prior to Indian self-rule and the British boycott of Barclays Bank before its withdrawal from apartheid in South Africa.

Despite the benefits that could be derived from the implementation of innovative digital marketing, organizations are facing a number of challenges. In the previous study, few major problems have been highlighted which are causing difficulty for firms to gain benefits from the use of online strategy.

The paper "International Global Marketing" is a wonderful example of an essay on marketing. Global marketing involves the marketing activities organized and integrated across borders to exchange offerings of value. In global marketing, firms have to compete in the international markets to defend their domestic markets while keeping up with global competitors.

The Internet has empowered consumers and other individuals to have greater access to information than ever while weakening monopolistic power of various corporations in the market. Contemporary communication tools and technological development has resulted in revolutionary changes in the way social communication occurs in the society.

This helps the investor to make a better decision about his investment. In the male grooming business, in particular shaving, a good study of the market forces will help to plan the business at the initial stage. This will ensure that starting the business is easy as time and cost are saved since the industry analysis has been conducted well.

Soyso was referred to as Whisky No as it aimed at attracting the alcohol drinkers within the Gujarat state in India but it was later renamed Sosyo which was coined from the Socious a Latin word that means socio. The bottling plants of the Sosyo drink are located in The two Indian regions but the product has since been exported to foreign regions across the globe. 

The objectives of the communication plan have been designed with the help of the SMART framework. The communication strategy has been designed with respect to the DRIP elements of marketing. The Gantt chart has been used to explain the deployment of methods and media. The survey method has been used to collect gather feedback regarding the implementation of the communication plan.

Its business objectives and goals are structured to move in line with the company’s mission. The company’s plan to enter into international markets has the sole reason of increasing its sales revenue and market share in global markets. To achieve this goal, UNIQLO is strategizing to enter the South American.

Momtaz, Aghaie, and Alizadeh (2013) considered the aspect of digital marketing as the next big thing in the business industry since the Industrial Revolution. In the contemporary scenario, firms are being urged to create their virtual profile for sustaining in the tough competition by reaching out to a larger consumer group.

It came to be known as Marks and Spencer after entering into an association with Thomas Spencer in 1894 (AP Worldstream, 2008). The success of the retail store lay in its emphasis on quality and promoting British products. As a way of managing their brand’s reputation, the company worked in close association with suppliers.

When organizations develop a product or service, they must communicate the benefits and values they are offering to both potential and current customers.  The integrated marketing communications (IMC) develop by the American Association of Advertising (4A’s) provides an approach for the delivery of messages to buyers.

Additionally, boycotts may also be used to punish a particular organization for its activities or affiliations which may not be consistent with the beliefs and values of the society within which such an organization operates, whereby such a society initiates the boycott.

The Dodge began manufacturing its brand of cars in 1915 preceding the establishment of the Chrysler Company. However, the company was sold to Chrysler Corporation after the death of the Dodge brothers. In the 1970s; the company started manufacturing trucks and passenger vehicles (Wenzel & Ross, 2002).

Tasweeq is working in partnership with Qatar’s Oil and Gas industry including government sectors and the producing entities. The company ensures the delivery of proper regional market research to the local industry that also supports various decisions taken by the government besides supporting the development of the national resource in marketing.

The paper “Pestle Analysis for Marketing Company” is a thrilling example of a marketing essay. Business management is an important process in the growth and success of any business organization. Business owners will always look for managers that have a perfect understanding of the business environment in order to keep abreast of the changes in the business environment.

The benefits of globalization are that some of the people think that globalization is a good thing. The more there is free trade; the more will be economic growth. In fact, the government provides some job opportunities and welfare nets.

As a result, firms all across the globe can conduct business activities together. The inception of Liberalization has made overseas trading easier which as a result further boosted the progress of globalization. Moreover, technology also has a major role to play in the process of globalization. 

The idea related to robotics along with the intelligence gaming system was apprehended in the year 2007 therefore and the partners decided to establish the Anki Company to add value to the concepts of robotics (National Robotics Weeks, 2015). Anki drive is the first product of Anki Company and it was launched in the Apple store in the US and Canada.

The paper "Customer Service Quality" is a perfect example of a marketing essay. Customer service quality can be defined as an assessment of how skillfully a delivered service corroborates with the expectations of the customers. Service organizations generally access the service quality offered to their consumers for improving their service, to efficiently and speedily realize the troubles and to better access the customers’ satisfaction.

Advertising has become an inseparable part of modern life and culture. The grotesque picture of what advertising is in our life was presented in “Truman’s Show” when all the products the character used, everything he and the people around him did was used to advertise. Even the most intimate moments of his life were used to serve the same purpose.

Two Calvin Klein fragrance advertisements were compared to one another. The fragrances were different as well as the magazines that they came from. The first advertisement came from GQ Magazine, a magazine that caters to men’s clothing. The fragrance in this advertisement is called in2u.

Armed with this knowledge, I took my girlfriend to the retail store to buy her a birthday present. We felt on top of the world as the janitor opened the door and saluted us. We were greeted by a whiff of scented air and light instrumental music. My date with her had kicked off in style and I was looking forward to the wonderful evening ahead.

The design must be suitable for the customer’s needs and as mentioned in Issue 1 after analysis and interview we must remember the website is for use by THEIR customers, as ultimately they are the ones paying for our work and they have an input to the design. The design has to cover areas such as the approach to be adopted, the outputs from the work, and the timescale.

The paper "Efficient Market Hypothesis and Market Behaviour" is an outstanding example of a marketing essay. The financial market is usually affected by a number of factors. One main factor that impacts decisions made by investors relates to the availability of information regarding certain businesses or securities.

For a specific product or service, these factors include the elements of, what a company is going to produce; how much the company is going to charge for their product or service; in which way the organization is going to deliver the product or service to its potential customers; and finally what is a way for introducing to the product or service to its customers. 

Historically retailing businesses in Great Britain have often diversified their total offered lineages as well as putting a focus on expansion since long. The first appreciable move towards assuming a large retailer framework is evident from the early business strategies of John Lewis Partnership that has been chosen for the sake of analysis.

A combination of lighting, storyline, and attraction to high–end fashion for the audience all add to the effectiveness of the commercial.  The ability to create and express suspense while relieving this through the product of the cologne and perfume then is able to create a sense of intrigue to the audience members. 

The paper ''Corporate Sponsorship'' is a great example of Marketing essay.Various kinds of companies use the sponsorship of arts, social cause, sports, and entertainment (also known as event marketing) to build brand equity.

The paper "Companies from Emerging Markets Are Better Equipped to Conduct Business in Other Emerging Markets" is an outstanding example of a marketing essay. The essay focuses on the multinationals of emerging economies and their increasing importance in today’s economy due to their extensive globalization and the scale of demand they cater to emerging and developed markets.

For respondent B the influence is more internal or cognitive as they rely more on the internet for information. The scholarly views of Tout and Pies therefore argue the fact that for marketing strategies to be effective there is a need for the positioning of the product so as to gain a competitive advantage. Can it then be argued that Samsung had been able to product position?

This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse. However, their trading name was shortened in 2010 to PwC as part of the rebranding exercise. An organization structure encompasses the activities that take place in the organization such as task allocation, coordination, and supervision. 

Mass media advertising through television, newspapers, radio, cinema, and outdoor advertising are above-the-line or ATL. All new communication tools are regarded as below-the-line or BTL measures (Muller, Florian, and Daniel, 2011, p. 4). Advertising is the most critical communication tool in the marketing mix (Meffert, Burmann, and Kirchgeorg, 2008).

Positioning strategy refers to the creating of favorable images of a product in the mind of a potential customer. Strong’s suggestion to alter the positioning strategy for Aldus came amidst the challenges of creating a better Aldus Corporation by the management.  

It is therefore important that every business has its own business strategy, as it sets the direction for the business in pursuit of its goals and objectives. Crossan et al (2002) has further described it as an important “definitive tool for building, communicating, and maintaining the direction of a business”.

In a general meaning, the term globalization is used to define the process by which the world continues to be converted into a global village. The consideration of the globalization process over the years and the evaluation and assessment of the defining factors of globalization allows for the examination of past, present and future trends in globalization.

Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties. Investors often went for choosing commercial properties in place of bonds as investments because it offered a very good return. Soon after 2007, this lucrative area of investment really became a nightmare zone for investors.

One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believe in one core value that customers come first; therefore, one needs to satisfy their needs.

The paper "Wardrobe Malfunction" is an outstanding example of a marketing essay. Fashion is a huge industry with millions of employees all over the world, it is simply a huge business. Fashion affects people and countries in many ways, as it also reflects the culture of the society. Fashion simply reflects and defines people, and is found in almost all human activities.

The main defy faced by various marketers entails the complication in understanding some of the basic factors that influence purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions.

Consumers are different and come from different backgrounds. This uniqueness offers different interests and goals. Such diverse needs and wants require to be satisfied. Needless to say, marketers should understand the needs and wants of their customers to enable them to provide goods and services that satisfy their needs.

Las Vegas is a leading tourist resort the in the U.S.A. It is a chief shopping, vacation, and gambling destination that attracts numerous visitors on a yearly basis.  Purportedly, virtually everything regarding Las Vegas is apparently excessive and extravagant, with numerous numbers of tourists bringing foreign income to the U.S.A. dispensation for the betterment of its economy. 

The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing essay. Information and communication technology has demonstrated benefits or advantages in its application within various sectors of the economy. It is in this regard that the contemporary business environments have embraced the application of technology as a tool that facilitates the achievement of their strategic goals.