Marketing Essays

Wal-Mart is a mega American retailer chain that has its operations globally. Sam Walton founded the company in 1992 and since then, it has tremendously expanded into the global arena. The company's huge success is largely attributed to its Everyday Low Price strategy, which allows the company to sell its products below their cost.

The author states that the reason why advertisement is commonly used by many companies and organizations today is that it communicates the desired products to a large number of people. Companies are increasingly improving their communication campaigns to ensure that their products reach as many consumers as possible.

The paper "The Manner in Which Australian Designer Brands Compete with Other International Brand" is a perfect example of a marketing research paper. This thesis report looks at evaluating the manner in which Australian designer brands compete with other international brands. To be specific the paper looks at evaluating the different marketing elements of product involvement, familiarity, quality, distribution, risk.

The paper “Reasons and Aftermath of Smartphone Dependence” is a thrilling variant of a research paper on marketing. The aim of the investigation is adding a scant body of knowledge concerning Smartphone dependence. For the purposes of this survey, the definition for ‘Smartphone’ is “mobile phones like iPhone and those using the Android operating system with advanced connectivity and computing.

It focuses on identifying a business problem or problems and related issues prevalent within this organization from both marketing and operational perspectives. Then, it covers the relationships amid the marketing and the operational aspects of the problems or the issues and the current customers as well as their engagement within the organizations’ services.

Table 3 shows the results of regression analysis conducted to estimate the impact of E-WOM, online communities, and online advertisements on purchasing intentions of the students. On the other hand, table 4 represents the regression analysis to estimate the impact of the same three variables on brand loyalty.

About a decade ago, the big thing to have was the BlackBerry. Everyone wanted the phone because of the innovative technology that the phone provided that no other phone had at the moment. It was a portable computer that gave professionals easy access to documents and emails on the go with a built-in QWERTY keyboard that allowed for easy typing.

The key goal of effective and sound market research is to analyze consumer behaviour and interpret it. This helps in translating the perspectives of customers into an actionable marketing strategy. There should be an open dialogue with customers to understand consumer behaviour and trends that may influence sales.

Additionally, the need to widen the customer base is another focus of these companies. In today’s world of business, it is significant to note that the different producers in an industry compete for the same customers (Birn, 2004, p. 228). The companies usually engage in the production of the same products but what differs is the branding.

Celebrities are immensely popular and their popularity is defined as their celebrity factor. When they endorse a particular product, the celebrities’ popularity helps increase the sale of the product as they are inclined to transport their positive image to the brand they are endorsing. Celebrities are found in various sectors including theater, sports, and films.

From a management perspective, the sustainable business tactic is helpful for any organization to reduce the impact of various environmental, social, or other operational factors, which can harm the overall business operation in the long run (Crane and Matten, 2016). Rainey (2010) has mentioned that there are some key issues on sustainable business development.

Buyers' major purchasing decisions are based on their perceptions of the underlying product, which are primarily shaped by several features of the packaging. The physical appearance of the package affects consumers’ attitudes concerning a product. Research shows that packaging features affect the perceptions and preferences of consumers.

Tesco used to be the biggest retailer in the UK during the 2000s. However, it has lost its customers to discounters Aldi and Lidl who were two of the largest competitors of the brand. There are many reasons including external environment, internal environment, corporate strategies, etc. that lead to Tesco lose its competitive advantages.

Data has been gathered from the students of the Northampton University regarding their views about the performance of the low-cost airlines in the UK market. The results of the statistical tests are linked to the facts discussed by the researcher in the literature review.

Moreover, the researcher has also discussed a model that is applicable to the Chinese automobile sector. Finally, the research gap stated that there is not much research undertaken related to the green marketing strategies adopted in the automobile sector. The researcher has gathered quantitative data from the customers in the hybrid car sector and this data has been used to undertake several tests.

The paper “Impact of Poor Customer Relations in Ports and Maritime ” is a convincing example of a marketing research paper. There are major global challenges that face the customer services in the ports and maritime industry at large in Logistics and supply chain management. These include global customer supply chain exposure by the effects of ash from the Icelandic cloud.                              Introduction   There are major global challenges that face the customer services in ports and maritime industry at large in

The paper “Level of Satisfaction with the Services among the Visitors of Lincoln Christmas Market” is an informative example of a marketing research paper. The research was carried out using primary data. Primary data involve collecting data from live participants selected from the target population.

The paper “Myanmar - Factors Influencing the Ability of a Company to Be Market Leader of Purified Drinking Water” is a brilliant example of a marketing research paper. Myanmar’s bottled water industry has grown exponentially despite the challenges it faces, both internally and externally.

The paper “How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages” is a relevant example of a marketing research paper. The report aims to analyze the behavioral aspects of people in the selection of holiday packages. Costs, duration, activities, accommodation, food, and transportation are the criteria based on which analysis of the behavior.

The paper "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia" is an excellent example of a research paper on marketing. Organizations have economic obligations to stakeholders such as shareholders and employees and legal obligations to such stakeholders as the government and the society that exists around the organizations.

The paper “A Few Tips to Enhance the Popularity of the Impression Boutique” is an earnest example marketing research paper. The research objectives for the study are identified to be as follows:  1) Understanding the standards and the shopping atmosphere that the people of Qatar are looking for, 2) The level of similarity between the products of Impression Boutique with that of other relatable brands.

The paper "Impacts of Marketing Strategies on Consumer’s Behaviour in the Telecom Industry in Qatar" is a good example of a research paper on marketing. In the recent era of the global competitive market, there are great impacts of the marketing strategy of the organizations on the customer's purchase decision-making behavior as the planning influences the consumers to make the buying decision.

The paper “Customers’ Expectations, Perceptions and Zone of Tolerance towards Retail Services and Products” is a meaty example of a marketing research paper. The quality of service given to the customers is very crucial in today’s competitive business environment. This is since customers form their perception of the quality of service based on the satisfaction they get from a given business.

The paper "Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao" is an excellent example of a research paper on marketing. This paper has carried inductive research to explore the factors that influence customer satisfaction in online shopping. Online shopping has to be defined in this dissertation as the sale and purchase of goods and services over the internet.

The paper "Market of the Amway Company's Products " is an outstanding example of a marketing research paper. This reported has been authorised by Mr Kopman who has been working for the Amway company. The key idea of the report consists in the fact that companies that have entered in network marketing are located more or less close to modern market reality.

The paper “Christmas Market of 2013 - Significance of age, Gender, Income, and Ethnicity of the Event Participants ” is a brilliant example of a marketing research paper. The aim of the paper is to provide an insight into Christmas markets and also to add research on the topic. The objective is to highlight the economic value of such markets and to identify and elaborate the contemporary event practices.

Notably, Adidas has been proven to come out more successful in terms of sales as compared to Puma. They have implemented efficient ways that have enabled them to tap into new international markets, innovate new products that suit the environment and human beings, employed brand ambassadors to boost their reputation, trust, product knowledge, and sales.

To capture important brand insights, promotion planners are becoming involved at an earlier and more important stage in the overall strategic planning process. Improvements in sales data reporting have given media planners a source of stronger quantitative information that allows for direct media and regional sales matches. Many clients have developed incredible sophistication in tracking sales.

In both these articles celebrity endorsement has been given immense importance and both the advantages and disadvantages of celebrity endorsement are provided. Both the authors have given the argument that the company might fail to successfully increase their sales because of celebrity endorsement if the celebrity does not have a good image.

How largely creative industry must be and how empowering it must feel to create a by-product of art marketing and launch it successfully and watch it grow and thrive.Envious of people who hold the power to express how they feel by using simple brushstroke/music icons. And or have the ability to transition feelings onto paper through colour or their voices.

The author examined the extent of influence that children have on the buying decisions of their parents. Children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones.

This literature review also discusses Malaika Brengman, Maggie Geuens and Patrick de Pelsmacker's “The Impact of Consumer Characteristics and Campaign Related Factors on Brand Confusion in Print Advertising” and Daniel Milotic's “The Impact of Fragrance on Consumer Choice”. The research conducted on bar soap aims at finding out the possible influence of scent on consumer behavior. 

The paper "E-Marketing: Methods, Strategies and Tactics" is an outstanding example of a marketing literature review. E-marketing can be a rewarding medium for making money. Some of the easy, cost-effective tactics and tools to be used on a website include adding a “buy” button to one’s email signature.

The accumulated points can thereafter be redeemed and in turn, be used to buy goods from the same stores even without cash. In addition, customers with loyalty cards have the privilege of discounts on products so long as they have the card. The challenging and tough part of any business is convincing customers to buy one’s products.

In order to get the information that discussed the topic under investigation, 5 data sources were searched. The Keele University library resources which included GMID (Global Market Information Database) were useful for the background information on international students and Higher Education (HE).

The paper "Marketing of Cars Depending on Affinity Groups in America and the Middle East" is an outstanding example of a management literature review.  The automobile industry is perceived to be one of the leading business sectors all over the world. The industry manufactures a wide variety of vehicles which comprises several facilities and requires additional costs to purchase.

Stiff competition has also resulted in the adoption of social media including Facebook and Twitter to attract the attention of consumers globally. One of the major developments that led to the transition of marketing was the initiation of marketing management. Having its root in agricultural economics, marketing management was developed to cope with mass production.

As indicated in the literature review, specifically in Adams (2006); Mothers for Natural Law (2001); Roseboro (2004), it is clear that health practitioners and nutritionists play a fundamental role in assisting and advising consumers on the importance of getting to know of the ingredients in the food and grocery that they randomly purchase.

The demand for luxury goods is increasing because wearing fashionable and branded attire gives a feeling of self-worth and trendiness to those individuals. The Thai economy can be viewed in contrast to the global economy; it can be observed that the consumer confidence index and expected incomes have risen considerably compared to the index of the year 2012.

The paper "Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis" is an outstanding example of a marketing literature review. A number of studies in relation to brand loyalty have been conducted (Solomon, 1994, 22). The majority of these studies are, however, based on the Western world, and tend to emphasize a limited number of variables.

The paper “Improving Customer Satisfaction at Etihad Rail” is an informative example of a marketing research paper. Train along with other varied corporations are registering outrageously low ranks of poor consumer satisfaction on fundamentals of high-priced services, poor consumer service, and unclean and overloaded coaches and toilets, which do not function.

The paper “Marketing the Tourism Industry in Sharjah City” is a brilliant example of a marketing research paper. For a business to thrive within a competitive marketplace, companies need to come up with strategies to increase and maintain their competitive advantage. One approach to accomplish this is via marketing, along with advertising.

The paper “Strategies for Service Quality” is a fascinating example of a marketing literature review. The constant shifts in the expectations of customers along with the constantly rising competition have taken the shape of big challenges that organizations are facing today. Along with other features of shopping, the introduction of new convenience grocery stores has greatly assisted customers.

The paper “Differences between Quantitative and Qualitative Research Methods Data” is a persuasive example of a marketing literature review. The research methods are the structures or the methodology that is adopted by a researcher to carry forward the research process. Broadly the research methods are categorized into qualitative and quantitative research methods.

Thus the subliminal persuasion of the customers because of the advertisements does change with the locations and the type of consciousness that the customers have in their mind and also creates an image about a particular brand in the mind of the customer’s which plays a crucial role in making the buying decision.

Global strategy is multidimensional in nature and the different dimensions of global strategy shown in the conceptual framework can change the firm’s global financial and strategic performance. In order to expand into the global market, a single multinational or single global corporation view is not enough.

Healthcare is the diagnosis, medication, and counteractive action of illness, sickness, damage, and other physical and mental hindrances in people. Healthcare is conveyed by professionals in associated health, dentistry, maternity care obstetrics, drug, nursing, optometry, drug store, psychology, and other areas.

Consequently, research is convenient and required to guarantee some bearing in this mission. The effects of this study demonstrate that beneficial fights on social media are the most noteworthy drivers of brand confidence took after by significance of the substance, the fame of the substance around companions, and showing up on distinctive social media stages and giving requisitions.

The paper "Creating a Winning Marketing Mix" is a great example of a PowerPoint presentation on marketing. When one is weaker- don’t run to fight for the sake of honor, opt for surrendering. Surrender is not a defeat but a time to recollect your powers, time to think, time to re-evaluate your strengths for an undefeated success. Don’t let your enemy keep on defeating and enjoying your failings.

The paper “The Fixer - Sales, and Merchandising for Industry” is an exciting example of a marketing movie review. Alex Polizzi: The Fixer is a television series or an observational documentary that is being broadcast on BBC Two, presented by the famous Alex Polizzi, and is directed by Bernie Schaeffer.