Marketing Essays

.The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects.

The marketers have acknowledged the importance of teenagers and young adults who have become their actual market. In order to strengthen their relationships with generation Y, the MTV executives have transformed their brand by offering new products and shows that tempt young technology savvy, though disloyal with brands, customers.

The paper examines the market position of ‘Nivea for men’ in UK as well as throws some light on the Men’s grooming products industry. Upon reading the casestudy and applying the various marketing concepts taught to us in the class, we conceptualized the following marketing plan that Nivea should follow to create a formidable position in the market.

The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011).

At first glance they may seem to be different and divergent, hence, conflicting for determining social media’s role in branding. But this researcher maintains and proved that such differences in style and technique could provide a more superior research framework in investigating a new and complex phenomenon, involving an Internet platform.

4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.

The author states that customer relationship is imperative in business management. Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs.

The aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. The brand community also plays a crucial role in the consumer behavior of customers. In literature, the term brand community is defined as a specific, nongeographical-based collection of individuals who share a common belief and faith about a particular brand.

This article talks about how important the social media is becoming in people’s everyday life. Most of the businesses have their presence on facebook, twitter and linkedin, where people can follow the latest news about the products, stay in touch about a lot of various things and can interact with each other.

This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.

They have a vast range of brands that the consumers love. What separates them from other stores though, is the number of other fun activities they have for their customers such as bowling, video games, ice skating, mini golf, a casino, a host of delicious food brands, and a lot more! Despite all these activities, business was falling in Viejas outlets.

Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet.

Marketing managers in this field must adopt effective marketing principles through sufficient feasibility market study, effective analysis with a strong focus on the quality and safety standards of products and services offered to customers. This paper explores effective marketing strategies, potential information relevant to be obtained from customers by petroleum companies.

As companies experimented with various different products, ranging from mundane and utilitarian products to luxury goods, they realized that it is not possible to mold the marketing strategy of each product to the same branding policy. The nature of a product is the final determinant of the needed branding policy.

Both are furniture retail companies, which have experienced a great deal of success over the years the companies have been running. The companies provide home and office furniture, wooden, plastic and metallic. Though the furniture business is expected to be the most successful business ever, owing to the ever-increasing demand for furniture by a growing population and a changed lifestyle, it has not been so.

The consumer is faced with different pieces of information that may impact her decision making in this situation. Briefly describe what these different pieces of information are. In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product.

Ready meals is a company which supplies fresh foods to Strutt which is a grocery retail chain operating six distribution centers and several retail stores. The system of ordering and delivering the inventory at first is cumbersome and results into losses for all companies and lack of end customer satisfaction.

The franchising business is one of those business domains that have seen an exponential increase in the last 2 decades. Every industry in the world has some of its players operating under franchised operations. This exponential growth is a result of various benefits offered by franchising strategies such as success rates, security in operations, immediate boosts in sales due to brand power.

Services can be defined as the economic activity which takes place between the buyers and sellers for the exchange of values in a marketplace (Lovelock, 2010, p.13). A service-providing organization is also another firm that provides different kinds of services to the host organization. Service organizations have been the major consumers as well as the producer of refined services.

Poor service delivery to customers has negative implications on the business products. To start with, the business has opted to increase the prices of some of its products to maximize profit. This has reduced the business selling rate. On the other hand, the number of people in town is high enough to make Don Martin limited succeed.

G&P’s strengths lie in the fact that they provide a very wide array of services. They offer regional truckload, interregional truckload, regional intermodal, seamless Mexican service, expedited service, dedicated/on-site switching, brokerage/logistics, warehousing, and cross-dock. Furthermore, they have an exemplary service history.

The services that HSBC provides among others include commercial, corporate and investment banking and personal financial services. According to the Forbes Magazine (2011) it was ranked as the second largest public company as well as the second largest bank in the world.

In addition, it will give a detailed analysis of the existing market segments carefully depicting the underutilized variables in improving the marketing and distribution of the chosen product. Predominantly, there are two classes of variables, which influence the use of segmentation in a target market.

Therefore, the paper will discuss issues related to the rise and fall of Long Terms Capital Management (LTCM), identify whether there are certain investors to whom hedge funds might be suitable, and identify whether there are other recent mutual funds where investors have suffered.

In the case of recruiting new artists, Cirque undergoes numerous issues. Since Cirque seeks artists from all over the world, therefore it becomes a tough task to find out the right kind of artists that Cirque requires. Generally, acrobats, gymnasts, clowns, and dancers are recruited by Cirque, which are then referred to as performing artists.

The automobile industry is one of the largest industries in the world. In 2011 the auto industry generated total global sales of 72.8 million units. Due to the high costs of fuel in developed nations such as Canada, the sale of compact cars has gained great popularity. Small compact cars have lower overall costs, higher fuel efficiency, and lower maintenance costs.

Consumer behaviour is a widely used term in the business world. It refers to the study of individuals, groups and organizations in relation to the procedures used to secure products, services, ideas that are aimed at satisfying the needs of the clients. Consumer behaviour includes the effects or consequences that result from its application.

Walt and Roy Disney founded the corporation in 1923 as Disney Brothers Cartoon Studio, growing progressively later to become one of the leading foundations in the American animation industry. It later diversified into productions of live film streaming, travel, and television networks; changing its name to Walt Disney Company in 1986.

Most of the competitors in the food industry use television.The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer. Countries like Canada require the advertisements done on radio and television to comply with the Foods and Beverage Clearance Section of advertising Standards Canada.Now, there is no centralized rules come in play to facilitate published advertisement regarding foods and beverages.

First, it is important to state the importance of taking into account the feelings of others and taking them seriously. Feelings are part of every human being’s emotions and therefore every individual needs to take into consideration by first identifying the expectations of each individual. It will be easy to know how to best handle their situational requirements rather than generalizing them.

Businesses today are highly preoccupied with the goal of being the most customer-centric companies through marketing techniques; effective marketing entails understanding and capturing consumer needs and wants, ensuring customers have a constant supply of their favorite products and services, and developing high-quality products that appeal to the customers.

This essay discusses that during the process of consumption or usage of the product or service, it is very likely that the customers might face some kinds of issues with the product or service. This makes them turn towards the company people and representatives who can help them in providing a commendable solution to their problems.

A marketing strategy is one that allows a company to have an advantage over competing parties in the same line of business (Schneiders, 2011). When talking about a marketing strategy, it has to be clear, precise, and most importantly; it has to have unique ideas. Different companies have different marketing strategies.

Economic factors that are relevant include the long-term economic prospects for its bases of operations, namely the United States and China, with the heavier emphasis on the United States. Long-term prospects remain to be bright, even as short and medium-term challenges include some situational uncertainties in the American economy.

The extent of the privacy issues and concerns presented by direct marketing implies that marketers, governments, and consumers have to come together to curb the augmentation of privacy issues that are raised by direct marketing and online marketing. The establishment of groups strives to inspect privacy-related measures.

Evaluation of a personal risk profile is a very important consideration that should be made before deciding the most appropriate investment for a particular individual. The fact that the focus is having a long-term mindset means that the numerous volatile situations that take place in the short term should not lead to emotional actions.

In marketing strategy, one has to clearly define the target so that it can convey a sense of productivity. For the marketing strategy to meet the target group efficiently, they have to consider some of the elements of the marketing mix that will dictate whether the strategy is successful or not, these include; product, promotion, price, and distribution place (Hawkins et al 67).

The reason for selecting Sony is that this corporation has been identified as the most important firm that utilizes the scope of social media marketing in its business operations for the past few years. Although there are several small and multinational firms that indulge in social media, Sony has its own unique style in performing this task and to be competitive always in the market.

Delta Airlines, based with headquarters in Georgia in the United States, is one of the oldest airline industries as established in September 1929. C.E. Woolman along with a group of investors. Today the company consists of a fleet size of 722 different passengers and cargo aircraft as well as more than 80,000 employees working across the world.

After the global financial crisis experienced from 2007 to 2009, changes have been instituted in the financial and banking sectors. The revenue collection of the club was affected by the crisis resulting in the change of taxation. An increase in tax results, in a reduction of profit margins of the company.

After two years of consecutive negative growth, the consumer electronics industry of the United Arabian Emirates has experienced solid growth. The sector has been growing at a rapid pace for the last few years, but 2012 was a breakthrough year, as, during this period, the industry generated the highest ever revenue.

The management of a company’s brand is one of the pivotal roles played by the marketing department. A brand defines the term, symbol, name, or design, as well as any other characteristic that identifies a company’s products as distinctive from other companies' products. Maintaining a strong brand image enables an organization to maintain its place within the market while also sustaining its profitability.

One of the ways of achieving this is through effective branding of a company’s products. From the case study Fairy’s brand, some of the aspects of the importance of branding can be seen despite the competitive forces in the picture. One of the biggest importance of branding is gaining market share and creating an advantage over the competition.

The concept forms a vital constituent of time-based competition in which products get quickly outmoded. Through the commercialization process, new products or methods of production and services are introduced to the market. An effective commercialization plan is one through which a product or service reaches its target market and has an impact on lives.

It is quite essential to state that the paper will evaluate this SWOT analysis in order to identify the impacts of the analysis on the company. The evaluation of the SWOT analysis will help in weighing the competitive position of the company and how the company can improve the identified weak points.

The origin of marketing can be traced back to about a century ago. Since then, marketing has undergone many changes over the years. Today marketing has become a major tool of winning a market. However, most people do not understand the some of the changes that marketing has undergone to date.

Mr Clean is considered one of the leading bathroom cleaners. P&G is the parent organization of Mr Clean bathroom cleaner. The organization is very much involved in the political aspects in several US markets. There are several particular activities that can affect the organization. P&G is very much active in the global political environment.

Food products form a major part of the daily life of every human being and they put greater focus toward the selection of the food and beverage especially when it is bought for children, aged people, or pets. The consumer’s purchase decision can get influenced by several factors and it is a vital job for the marketer to know his target market.

Asian Union has clear signage of its various partners at its premises and on its website. There is a good diagrammatic representation of what they do and this creates a very positive impression to a potential customer. Asian Union is run by qualified managers who have experience working in the travel and tour industry.

This report will shed light over different marketing aspects that need to be considered by the Kenwood group for extending their operations in international market. In order to analyze the business environments, various business analysis tools such as SWOT and PEST analysis will be included in the paper.