Marketing Essays

The paper "Various Aspects of Marketing of Toyota Camry" is a perfect example of a case study on marketing. In spite of the fact that there are certain famous brands in the automobile industry, they may not always be the most successful ones. Quite the opposite: it often happens that those companies that seem to lack a distinct image sell the biggest number of cars.

The paper "External and Internal Analysis of Supernature Oils" is a perfect example of a case study on marketing. This report focuses on Supernature Oils which is a small family-owned company that produces a limited range of cold-pressed rapeseed oils, following traditional methods. A careful examination of internal as well as external factors will be carried out.

The paper "Implementation Plan of the Market Entry Mode in UK and US" is a perfect example of a case study on marketing. This project is based on the implementation plan of the internationalization motives of Xiaomi Inc. in the markets of the UK and USA. The company, which is best known for its marketing and selling of low-priced smartphones, is now planning to operate on a global platform.

The paper “Strategic Brand Management” is a sage example of a marketing case study. Beyond a reasonable doubt, it is safe to claim that in terms of international entrepreneurship an immensely important role plays strategic brand management. In other words, it helps to maintain, improve and uphold the brand at home as well as in international markets so its name is associated with positive results.

The paper “Mobile Marketing Activities to Engage Customers” is a great example of a marketing case study. This paper focuses on a travel company titled “Expedia” and provides an in-depth analysis of mobile marketing activities that it uses to engage customers. It is suggested that the company covers all platforms and all devices in order to maximize the potential audience.

The paper “The Competitive Advantage in Strategic and Sustainable Procurement” is a perfect example of a marketing case study. Procurement as part of the supply chain has been linked to the overall strategic development of the organization. Organizations do understand the role procurement plays in the organization, but aspects of outsourcing and globalization have given procurement a new outlook.

The paper "Fashion Design and Product Development" is a perfect example of a case study on marketing. The apparel product developer is an important part of the team that ensures the quality of products and their influence on the target audience. Furthermore, the product developer works on the profitability of a new collection or even a single piece.

The paper "Integration, Incentives, and Innovation of Nike’s Strategy" is a worthy example of a case study on marketing. William Jay Boweman and Philip H. Knight (CNN Money, 2016) founded Nike Company in 1964. Nike is the most renowned apparel and athletic shoe supplier. Nike is a global brand. Its principal areas of target comprise Europe, the USA, the Americas, and the Asia Pacific.

Generally, the paper "Auditing Process at HK Cafe de Coral Group " is a good example of a marketing case study. The introduction of the paper focuses on the definition of international marketing. The paper also analyzes a company or rather organization benefits from engaging in international marketing.

The paper "IBM’s Marketing Mix in Germany" is an outstanding example of a marketing case study. The tremendous growth of the information technology industry in the last decade has foreseen increased competition among key global players including IBM and the entry of other small business enterprises. 

The paper "External and Internal Environment Analysis of the American University in the Emirates" is an outstanding example of a marketing case study. Business organisations have to focus more on effective marketing strategies in order for organisations to achieve competitive advantages and to meet customers’ on-demand expectations.

Generally speaking, the paper "Consumer Marketing - Otto Group Company" is an outstanding example of a marketing case study. A business to consumer (B2C) is a developing e-commerce marketing model in which transactions are carried out between an entity and end-users of a product or service offered.

The paper "Competitive Analysis of AT&T " is an outstanding example of a marketing case study. AT&T is one of the main competitors that Verizon has to face in the US market. AT&T is a multinational telecommunication corporation with its headquarters at Whitacre Tower in Dallas. It is the second-largest provider of wireless phone service in the US, coming second to Verizon.

The paper “Starbucks - Problems Analysis and Strategic Alternatives” is a meaty example marketing case study. Asian market holds many benefits for Starbucks and the latter has partially entered it, opening its stores in Japan and China. However, there has not been representation in India yet. The entry was postponed several times.

The paper "How to Boost Kuwait as a Market Where Sovereign Issue Debt" is an outstanding example of a marketing case study. The study aims at finding out how Kuwait can be boosted as a market where the sovereign can issue debt. The paper will focus on the Kuwait bond market whereby analysis of the bond market and how it enhances the economy in Kuwait.

The paper "Global Standardization in Marketing - Emirates Global Aluminum" is a perfect example of a case study on marketing. The expansion of local companies all over the world has been a result of markets’ globalization and the productions’ potential globalization. The Emirates Global Aluminum (EGA) is a UAE locally based firm with the potential to expand.

The paper "Business Expansion of Emirates House in the UK" is a perfect example of a case study on marketing. Business is the best possible way to become global and stay connected with the global world through various operations and marketing activities. Corporate houses are running with the assistance of several strategies to compete with the rising complexities of the global business world.

The paper "Environmental and Capability Analysis of Waitrose" is a perfect example of a case study on marketing. Waitrose is identified to be one of the largest Retail Food Chain segments and a business unit of John Lewis Partnership (JLP). The business was founded in the year 1904 when it established its first store in London.

The paper "Market Expansion Strategy for John Lewis in Dubai" is a perfect example of a case study on marketing. In the present world, facing challenges of rising competition and complexities, business expansion and strategic involvement have become the most demanding concerns for organizational sustainability and consistent growth.

The paper "Target Market Analysis: Best Buy" is a perfect example of a case study on marketing. Best Buy is viewed by many as one of the most profitable and largest consumer electronics retailers in both North America and globally, with stores across the globe, the organization has been sustaining its profitability through effective strategy formulation and implementation.

The paper "Travel with Us Company-Digital Marketing" is an outstanding example of a marketing case study. In the recent past, most companies are shifting to the trends of digital marketing. According to Csheing, digital marketing or e-marketing is the promotion of products or brands via one or more forms of electronic media. Normally; the internet is the channel that is mostly associated with digital marketing.

The paper “A Competitive Market Analysis of the Potential Success of one of Apple’s Existing Products” is a meaty example of a marketing case study. Apple is a US-based company, offering a wide range of various products and services including PCs, laptops, MP3 players, smartphones, tablets, wearable devices (Apple Watch) as well as software products.

The paper “Jamba Juices and Dunkin Donuts Strategies” is an engrossing example of a marketing case study. Dunkin’ Donuts has applied Porter’s Five Forces in determining its competitive intensity and the attractiveness that it has in the market. The forces have been effective in helping Dunkin’ Donuts identifying the power of the business when they compare with the other competitors such as Starbucks.

The paper “Global Trade - Marketing Mix for Mars Inc. and the Snickers Bar” is an exciting example of a marketing case study. Over the years, Mars Inc. has been able to diversify its operations to become a global leader in a variety of foods. The company deals in the production of snacks, soft drinks, electronic automated payment services, pet care products, and meal foods.

The paper "Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market" is a good example of a marketing case study. This report aims at detailing the entry strategies that a retail company based in Hong Kong can adopt to penetrate the Singaporean market successfully.

The paper “Product Evaluation - Fast Food Restaurant ” is an outstanding example of a marketing case study. Fast food restaurants are taking a toll on the American lifestyle with most people visiting the joints quite often. An estimated 50 million are served by these food joints daily. In that regard, I will evaluate the marketing mix of fast-food restaurants.

The paper “Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions” is a forceful example of the marketing case study. Nowadays, there are a lot of various products and services provided by an enormous amount of companies around the world. The most successful companies distribute their products on all continents.

It is the modern form of business practice that is involved with the marketing and conceptions through the internet along with other electronic systems. The idea of e-marketing can also be described as the execution of electronic applications and data that requires while marketing of any products in order to satisfy the expected requirements.

 Marketers have of late realized they influence the wants and demands of target clientele, by communicating what they have to offer to their potential customers. Thus, this report clearly outlines the strategic objectives undertaken by “The In Thing” with respect to getting its market share and realizing its business target. 

In some instances, the principal company seeking the information may fail to conduct marketing research or use other shortcuts in acquiring such information. The privacy of customer information is vital because it defines the relationship between the customer and the respective organization. Firms grapple with the mentioned question.

This new model seeks to explore new features such as larger interior space as well as heft. The particular car has proven to be an environment-friendly model that delivers a remarkably outstanding performance. For this brand to achieve its aimed objectives, great advertising campaigns must be under deployment with the right media.

They have to develop a competitive edge over the industry despite the heavy competition or otherwise, the brand will eventually die out. This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before.

The paper “Thorntons’ Ways to Gain a Competitive Advantage” is a meaty example of the marketing case study. Organizations operate in environments that are characterized by stiff competition from other players in the same industry. In order to gain a competitive advantage, organizations ought to adopt one of Porter’s generic strategies in order to operate viably.

The threat of substitute products covers the possibility of companies from other industries joining the sportswear industry. The sportswear industry has in the past provided opportunities for other companies to enter the market with new ideas with an example being Sketcher coming up with the idea of toning shoe.

The automobile products of the company are of high value, and they last long. The company believes that customers will be attracted to its products. Furthermore, the automobile products of the company are environment friendly. This appeals to a group of people, who will only buy products that conserves the environment.

Nissan should ensure that the prices for its cars are lower than those charged by its rivals to attract more customers, including the low-income earners. Thirdly, Nissan should ensure that it uses both direct and indirect distribution channels to enable the products to reach consumers easily in the entire country.

The paper "International Marketing Strategy - Nestle" is an outstanding example of a marketing case study. Business growth and expansions are something that business executives and owners always wish to have in the course of their management. Globalization has brought the need for businesses to expand and exploit markets that exist beyond the borders of their countries.

The paper "Brazil as an Emerging Market Economy" is an outstanding example of a marketing case study. Emerging markets refer to underdeveloped countries which are going through the development process. They are mostly faced with various challenges including insufficient resources to spearhead development such as infrastructure.

Samsung Company did not start from an electronic business like other electronic and affiliated product giant companies. Instead, the company’s founder Byung-Chull Lee started by setting up a trade export company in Korea back in 1938. The company sold fish, fruits, and vegetables to China.

Promoting products effectively can be duly considered as a vital strategy considering the high threat prevalent in the competitive business markets of the US. It will be vital to mention in this similar concern that it is essential for Alibaba to promote its products effectively by considering the above scenario.  

Based on the high profits that are generated in the automobile industry, many companies have entered the market with an aim of generating more sales and capturing the attention of loyal customers who aim at getting the best brand. Globally, the automobile industry has been dominated by companies such as Toyota, General Motors, and Ford among others.

Nike has exclusively utilized different pricing approaches in enhancing its competitiveness within the global market. The pricing techniques which the company has employed could be identified as the fundamental element that has made the company become a market leader with the industry. The following pricing approaches have been used. 

A typical supply chain starts with the biological, ecological, and political control of natural resources. It is followed by the extraction of raw material by humans; under this, several productions, links are included (e.g., component manufacture, assembly, and merging). Similarly, critical to the chain are the layers of several storage facilities.

Although there are many other advertising agencies in Qatar which is the home country of Nak’ha but Nak’ha is unique and is different. The characteristic which makes Nak’ha different from other advertising agency is the fact that Nakh’a unlike its competitors in the field provides marketing consultancy to its clients to help them market their products.

Interview data were collected from the field experts whereas case study data were obtained from secondary sources. The case studies were subjected through within-case analysis plus cross-case analysis. On the other hand, the interview data underwent the thematical analysis using NVivo.

In the profile approach, the firm’s image is at the core of communication. The techniques used include activities that reduce any damages to the image of the company and other corporate social responsibility activities. CSR helps boost customers’ confidence in the goodness of the company, prompting them to buy its products. 

The Eco-Res project has the vision to create an economically, socially, and environmentally sustainable future for the people in their consumption matters. To make this project successful, there is a great need to get clear and working solutions to market uncertainties and financial constraints.

The services offered by the UK universities in its Higher-Distance E-learning processes are being critically analyzed. The sector in the paper is represented by the University of Liverpool, School of Oriental and African Studies, Anglia Ruskin University, University of Manchester, and The Cardiff University is being analyzed to build the case. 

The paper "Qantas Marketing" is an outstanding example of a marketing case study. The contemporary has seen a rise in the way the airliners globally have been operating both in their international and domestic business. The Qantas in this segment had been the second oldest of all global Airliners and is the largest of all operating Airliner group in Australia.

Toyota should utilize this resource and develop mobile apps for iPhone and Android and enable thus its potential customers to learn more about the product and to generate purchase intent. Also, there can be developed some joint campaigns with other brands (music providers, sporting events, food retailers, etc.).