Marketing Essays

The paper "Marketing as a Good or Evil Component in Society" is an outstanding example of a marketing essay. The notion of marketing in society has been faced with intensive levels of criticism over time. Thus, having a discussion that ascertains its “evil or good” capability is of paramount importance in ascertaining how it has affected society as a whole.

The paper "Delivering Superior Customer Service" is an outstanding example of a marketing essay. Customer service involves a series of activities designed for customer satisfaction delivery. The entire customer satisfaction provision process has its basis on an understanding of customer needs and wants (Stillwagon, 2015).

The paper  “The Importance of Communication for Successful Customer Service”  is an original example of a  marketing essay. The importance of communication as one of the basic management functions can’t be overstressed. Effective communication includes the ability to absorb and listen to one another as well as conveying your opinions, ideas, thoughts, and plans.

The paper "Why Buyers Make the Choices They Make" is an outstanding example of an essay on marketing. In our day-to-day life, we ask ourselves so many questions about what we are supposed to do and what we need to do.  How many times in a day do people make decisions? Many product decisions are made every day. What should I wear? What should I eat? What am I going to do today?

The paper "Product in Ghana - Price" is an outstanding example of an essay on marketing. Launching a product in the market is not an end in itself but just a beginning to the end as the company would seek to generate profits from its operations. We intend to gain a substantial market share through generating sales that can sustain our operations.

The organization’s vision of providing excellent brewing machines is guided by its owner-founder, Hank Sanchez’s, exacting adherence to high standards and qualities. To deliver coffee-machines that elevate the coffee-brewing to the point where coffee-drinkers can compliment themselves on their epicurean tastes.

One of the primary goals of a business organization is the creation of products and services which provide customer value. Being a profit-making institution, companies make use of strategic marketing efforts in order to take advantage of the various opportunities in the market.

It has been estimated that ethical sourcing can increase production costs by up to 5% to 10%. What portion of this cost can be absorbed by the companies themselves and what has to be passed on to the consumer will really determine the fate of ethical sourcing. Beyond the costs it also involves investments by both the companies and retailers and that can be recovered only over a period of time.

This means the combination of goods and services that a company offers to the consumers and in the market. Price: Price is defined as the amount of money charged for a product or service. It also means the value that is exchanged by consumers for the benefit that accrues from using the product or service

There are many sellers and buyers in a perfect competition market, and there are no barriers to entry into the industry. Profits are maximized, where the marginal cost curve intersects. This is the optimal position for maximum profits, and this point will determine the optimal quantity to produce and the optimal price to charge for goods.

At present, positioning acquires a significant stature in marketing. A product has to strike an immediate chord in the consumer’s mind and whenever the necessity for a certain item arises a particular brand should be immediately visualized by the buyer. Many companies involved in the manufacture and marketing are researching this aspect actively.

It requires new strategic moves from minor competitors. To compete with such giants as Nike, Adidas-Reebok, New Balance should consider its two most pressing strategic issues: lean manufacturing and restructuring of supply chain channels. When engaging in diversification, management must seek a balance between manufacturing efficiency and market desirability.

Coca Cola is a very large brand with brand awareness around the world can help improve the situation of the issue by starting a campaign for the children. The campaign should be one where the company hires professional dieticians, physicians, and well-trained doctors to increase the awareness of healthy living among children.

It operates through four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools and Components. It sells its products primarily in North America, Europe, and Asia. Formerly founded as DMG, Inc. in 1969, it changed its name to Diversified Mortgage Investors, Inc. in 1978, and Danaher Corporation in 1984.

New technologies and services come up to be introduced to the world: a wireless phone service has been chosen by Virgin to be launched in the US as the next step of the company’s international operations. The goal of Virgin-Mobile was to gain a million total subscribers in a year of operating in the US market and three million in four years.

The use of the various marketing techniques that have been provided above will provide the company with a chance to build and increase its bookings with the help of marketing by almost 30% within 12 months. Northern Sun retreat has a wide range of possibilities to gain better market awareness and also to gain a larger and stronger customer database

Adidas - the name in the world of branded sportswear that stands for ‘All Day I Dream About Sports’, is organizational excellence. The household brand across the globe dates back to 1924 when Adolf (“Adi”), after returning from World War I started making shoes in his mother's wash kitchen. His brother Rudolf Dassler joined the business.

Analysis of the Trading, Profit, and Loss Account shows that the firm has been experiencing a downward profit trend of about 8% from the years 2007 and 2009. A decrease in profits means that the company has to suggest a decision that can be implemented to avert losses while at the same time increasing the profits.

Edison, in an effort to boost social support for its energy services and maintain a competitive edge, in areas where there are multiple providers to choose from, has developed a customer-focused PR campaign. This campaign is centered on promoting the values of Edison directly in relation to issues of satisfying customers.

Strategy versus marketing operations should frequently be evaluated in terms of the fact that corporate strategies are unique and varied between and among firms. Firms, like DHL, have multi-products and multi-division which complicate the application of strategies and more firms operate in international markets.

Coca Cola has become one of the best-known global brands. The birth of the coveted brand took place in Atlanta in Georgia in 1886. The discoverer of the drink was John Pemberton who was a pharmacist. The company assumed the modern stature in the first half of the 20th century when the bottling of the drinks began. 

It's pointed out that coffee beans and tea leaves from across the world would ensure that people coming from different nations and cultures are able to enjoy the natural taste of their preferred beverage. ‘Bean Around the World’ would be started with the initial budget of £81, 020 in 2010 in Central London.

The customer might turn out to have a high future worth but might be spending in rival casinos. Such customers were then wooed by giving incentives to come back to Harrah’s. Some of these incentives were free coupons for the next visit, free stay at any property of Harrah’s on a spend of more than a particular amount and so on.

Over the years the Instructional Design has been viewed as a discipline of study. As a field of study, Instructional Design can be defined as the science of creating detailed specifications for the development, evaluation, and maintenance of situations which facilitate the learning of both large and small units of subject matter.

When the demand is more than available supply, there will be an upward movement in the prices of goods and services but a decline in the value of money all of which constitute inflation. Consumer Price Index and Product Price Index are used to measure the inflation rate. The diminution of the purchasing power of money is the most adverse effect of inflation.

In other words, an entrepreneur must add value and needs to be creative by creating an organizational structure geared towards needs satisfaction and survival. It is the duty of the entrepreneur to adopt a marketing strategy that effectively utilizes the marketing mix to appeal to a specific group of potential buyers in the target market.

Opportunity analysis refers to the process whereby research is carried out to evaluate the opportunities that are available to the enterprise within an operating environment, defined in terms of its external, financial, and internal considerations. One of the advantages of an opportunity analysis is that it provides an effective and holistic approach to the identification and evaluation of the alternatives.

Features such as email capability, surfing the web is much easier with QWERTY keyboard, normal phone calls, Simple shortcuts made possible by touch screen, email attachments and supports, different contracts such as PayG, SIM-free, Social Network sites such as Facebook, myspace, Twitter, GPRS, EDGE, USB interface, large screen, cool sleek and stylish look.

According to the text, the main revenue of the company is generated through mail orders and internet; however, it also runs several retail operations in the local market as well as in international market (UK, Germany, and Japan). The company’s marketing slogan is “Lands' End: Where Buyers Rule”. 

The marginal cost to society exceeds the marginal benefit, then social efficiency is low in that case. Whereas, when MSC and MSB are equal, it is referred to be at an optimum level. It is very difficult to achieve social efficiency and real markets fail to accomplish it because their marginal social costs do not equal the marginal social benefits.

The Nando’s domestic marketing strategy was based upon the product life stage and the competitive situation, basic socio-economics, and the level of sophistication of the customers in South Africa. The greatest challenge faced by Nando company was to transfer the understanding of the brand to its people.

Your tenant intends to continue his tenancy for the full term, but you want to terminate it. The tenancy agreement between you and your tenant is Fixed Term tenancy. The time of tenancy is certain and the lease can not be continued indefinitely. 

Many companies nowadays have considered the role of controversial advertising to be one of their method of selling their products or services. This is one of their ways in order for them to stand out among others and gain public attention and awareness. The method has been effective considering that it raises brand awareness.

Scholarly articles and textbooks were researched for concepts of Brand Positioning, Product Design, Building Brand Equity, and Nintendo’s strategies of Wii were analyzed in the light of the latter. Wii’s product design is both its strengths and weaknesses. Its unique and user-friendly controls made it a hit among the mass markets.

The company was a pioneer in introducing pasteurization to keep the beer fresh and also was the first to use refrigerated cars for transport of beer. The company's early innovations also included a network of railside ice houses to preserve the beer. It was in 1981, that this small firm became Anheuser-Busch International and currently owns 12 breweries in the US and 20 breweries outside the US.

The paper "Pestle and Swot Analysis of Malaysia Business Environment" is a perfect example of a case study on marketing. Rio Tinto a mining company that is based in Australia is seeking to expand its business to Malaysia. The company’s objective is to increase its total shareholder return through sustainably developing, finding, processing, and mining natural resources.

Gas Co is seen to adopt certain communication tools to revamp its image in the market and doing so it is supposedly changing the mindset of consumers towards the company. Gas Co’s new strategy is based on public relations and sales promotion. These tools have been used to an extent to convince & persuade consumers to buy the company’s product.

It is a prudent basis for the foundation, sustainability, and development of a business enterprise. Ideology affects managerial and strategic decision-making. Branding is a way that underlines what makes a given service or product different and appealing to customers in presence of competitors (O’Grady, 2008:5).

The company started with an investigational vehicle in 1896. It is among the greatest automobile manufacturers around the globe. The company manufactured its first vehicle in 1903 and referred to it as Model Apt. The vehicle contained an under-floor engine, which the company sold at $850; during the first season of selling cars, the company sold 1,708 cars.

Foreign discounters which were not considered as a potential threat before have also undermined Tesco’s leading position in the grocer market.  These two factors have affected Tesco because almost half of its product line is considered to be premium brands and this has affected Tesco because the recent economic crisis made buyers become price-conscious.

It is difficult to immediately supply MP3 across the US. It is appropriate to segmentize the entire US market and target one state or city within the US. The biggest benefit of this approach would be that a concentration would be given to the target market and attempts would be made to ensure continued supply and sale of MP3 in the target market.

Hilton Hotels and Resorts is one of the largest chains of hotels in the world. With its headquarters in Tysons Corner, Virginia the hotel operates in more than 78 countries. The hotel offers a wide range of services for example rooms for visitors, wedding ceremonies, and quality breakfasts among others.

It has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires. Marina Bay Sands Hotel is devising its market strategy to fit the Indian outbound markets in Asia. The Southeast Asian market is targeted for Meetings, Incentives, Conventions.

Generally, the paper "Impact of Economic Crisis on Volkswagen in the Vietnam Market" is an outstanding example of a marketing case study. The global economic downturn impelled due to various reasons is an appalling piece of news for every business of all the countries throughout the globe (Navarro, 2012).

The paper "Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market" is a perfect example of a case study on marketing. In the business realm, it is important for companies to conduct a proper screening before choosing the right target market to settle. It is crucial to consider various factors when conducting the analysis.

The paper "Social Media Marketing Tools Used by Procter and Gamble" is a wonderful example of a case study on marketing. The advertising and marketing plan is one of the important areas of consideration for international businesses. Multinational companies have expanded their business by taking the opportunities of increasing demand in the overseas and emerging markets.

Red Bull was found by an entrepreneur known as Dietrich Mateschitz who got inspired by another energy drink in Thailand called Krating Daeng. He took the idea and modified the ingredients so that they could suit the westerners. Red Bull's slogan is Red Bull gives you wings and it is mainly marketed through advertising, events, sports team ownership, and music through its record label.

Initially, the ad would present an obvious meaning that would not make sense to the woman in the shower wash context. It is only when information or knowledge provided earlier in the advertisement, such as the Old Spice lady meeting the Old Spice man, will this situation be resolved and considered humorous (Galloway, 2009).

The paper "Toyota's Public Relation Campaign" is an outstanding example of a marketing case study. Toyota Company is one of the leading car manufacturing companies in the world. It assembles and distributes the cars and all their spare parts around the globe (Armstrong, & Kotler 2002). The firm’s good performance has been attributed to the efficient and effective management style that the company uses.

The printed ad is a good example of how Nike company products its product as well as the brand name. The message is meant for young people aged between 14 and 27 years who like football, however not only playing it but also witching it. The advert further targets people who like sportswear and equipment and those who would like to associate themselves with celebrities.