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Marketing Essays

Result for Subject Marketing:
19885 essays
Market Segmentation of McDonalds Corporation Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The author tells how it has enabled McDonald’s to achieve immense success. The analysis will cover the marketing mix used by McDonald’s, and it will give recommendations to McDonald’s management. Market segmentation is dividing the market into meaningful, relatively similar and identifiable segments or group.
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The Bullwhip Effect Related to the Management of the Supply Chain Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
As required, the paper makes a critical evaluation of the causes of the bullwhip effect and the way it impacts the management of the supply chain. Then the paper goes on to explore various mitigating approaches and strategies to properly manage and mitigate the risks to the supply chain due to the bullwhip effect
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Create a Branding Strategy for a Small Island Destination Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
Evidently, there are several small island destinations in the world. Even so, they differ remarkably based on visitors’ experience and things with which they interact during their stay. Correspondingly, this research explores the possibility of branding and succeeding with the Phuket. It recognizes that branding is a powerful tool.
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Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay analyzes that communication mix is one of the most important promotional tools or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers' attitudes and pattern of behavior to a product or service in ways, which would be favorable.
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Retail Marketing and Logistics at Abercrombie & Fitch Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
Abercrombie & Fitch, an upscale clothing company appealing to a specific, youth demographic, is currently facing a variety of internal and external situations. Though a U.S.-based corporation, Abercrombie & Fitch (A&F) has expanded its product line into the international marketplace, establishing a reputation as a quality clothes producer.
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Is Mobile Marketing the Future of Advertising Marketing Dissertation
36 pages (9000 words) , Download 2 , Dissertation
The author states that mobile marketing is a relatively new and emerging marketing communication tool which exploits the advantages offered by the wide range of mobile handsets. This practice of marketing of products through mobile phones, by means of its allied technology, facilitates companies to launch their advertisement campaigns.
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Marketing Planning and Promotion at Abercrombie & Fitch Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
When developing a sound marketing plan, companies like A and F must consider the income levels of their expected target audience, an intelligent understanding of what drives specific consumer behavior in their desired market buyers, and how best to create a solid, positive perception of the brand’s image in the process.
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Google, Globalisation and the Nation-State Marketing Case Study
31 pages (7750 words) , Download 2 , Case Study
The author provides a discussion on the ‘Googlization’ of the world of information and the impact this process has upon the authority and autonomy of the nation-state, including three case studies centering on Google’s relations with France, the USA, and China. The essay concludes by suggesting that Google has already become a significant global actor.
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An External Market Analysis for a Multi-channel Retailing Company Selling to the Plus Size Market Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
According to the paper, government policy can affect businesses depending upon the extent of their intervention in the economy, like employment laws; education available to the workforce; concerns on national health; and quality of the economy’s infrastructure like road and rail systems (important when deciding on suppliers).
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HSBC Marketing Plan Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
While it has to face challenges, opportunities before HSBC are plenty. Based on the situation analysis, the objectives that the bank has set are to enhance the customer base, to restore the lost confidence among the existing customers, to focus on the SMEs in the UK and to devise a plan to bring in more women customers 
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Consumer Sovereignty and their Impact on Organizations and Society Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Take Bloomington, Ind., where Teletron, a 200-person telecommunications firm, is located. "We're competing for employees with companies in places like Atlanta and Dallas," says Jane Grose, PHR, vice president of human resources. "It can be difficult for us to find experienced people willing to move here." 
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Finance Investment and Performance Analysis Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
The financial performance of the business is measured in terms of returns generated by the business on the capital invested. Higher the return higher is its appeal towards the investors.
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FlyHigh Airline Marketing Plan Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In today’s business environment, the airlines have become a major global industry, the size of which runs into millions of dollars. Over time, there has been an increase in the number of the budget airlines which have managed to compete with the global powerhouses with their cost-effective environment.  
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Global Food Industry Congregates in UAE Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The companies operating in the food industry and other industries of UAE are enjoying a peaceful political environment. Stable government is one of the major factors because of which UAE economy becomes one of the attractive markets. The UAE Economy Ministry is also promoting new laws to modernize the current legislative system of the Gulf’s nation.
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Marketing Strategy at Cromo Industries ltd Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Cromo was established in 1991 by Allan Scott in Staten Island in New York and has been manufacturing detergent washing powders and soaps for the home user. The company is a privately owned organization and it employs around 100 employees in its various departments and factories. The company has an annual revenue of $15,70, 000.
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Consumer Buying Motives and Influential Factors Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The foundation of consumer behavior is based up a relationship that is established with the provider of a product or service. The level of that relationship is dependent upon the type of product or service and the connection between the consumer and the product that is linked within the transaction is central to understanding consumer behavior.
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Financial planning in MBA Capstone Project Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
This will be a tasking process keeping in mind that budgeting requires specialized accounting knowledge, but I will make efforts to put up a team with diverse knowledge and skills to help in areas that require specialized attention. This project entails extensive investigation in order to arrive at the most effective scientific method of screening
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How can Sainsburys Develop an Effective Marketing Plan to Position themselves in the UK Supermarket Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The article discussed how the company implemented its positioning strategy through a proper marketing mix decision. The author’s research did not throw any light on the result of the company’s marketing plan. The article analyzes the applied marketing plan by the company. the concept of positioning a firm’s market and services is still unfamiliar to many marketing managers. 
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The Department Store, Its Origins, And Economics Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Department stores first emerged in North America and Europe between the mid-18th century and mid-19th century, evolving from dry-goods establishments, such as business selling patterns, fabrics, as well as sewing and design materials including threads, laces, and ribbons among others (Woodham& Jonathan, 1997).
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Strategic Marketing and Planning Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Despite the global downturn and the impact on the car industry, the UK government has imposed regulations on car emissions and according to the new regulations, only those car makers that bring out cars with low-carbon emissions would be included in the support programme.
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Contemporary Issue - Brand Extension Marketing Research Paper
21 pages (5250 words) , Download 3 , Research Paper
The paper will deal with the basics of brands and the concept of brand extension. A through an explanation of brand extension and its various types has also been included in the paper. The paper also deals with in detail, about Georgia Armani, the brand and its various products. Its latest new expansion of moving into the hotel business has been discussed.
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Marketing Program of Mazda Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
This research tells that today, a company must have an important brand. The brand plays a vital role in distinguishing the difference in one company’s product from another. We choose a product because we identify with the message that the company is sending out to us through their marketing program, or because the product holds an allure in how we would like to be perceived by others.
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Marketing Plan of McDonalds Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The author states that the organization’s enormous size and global presence lead the firm to experience economies of scale, which helps in diversifying risk. Moreover, their strong position in international market aid in expanding their business and gain benefits from long-term economic growth.
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The Cultural Difference Issue of Multinational Companies Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
A firm’s purpose is generally based on access to foreign markets and essential resources in addition to spreading of risks that come hand in hand with the increased performance of the business. When dealing with the global environment, it is important to have awareness of the impact of cultural differences which is one primary factor for success
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Integrated Marketing Communications Marketing Research Paper
28 pages (7000 words) , Download 3 , Research Paper
The application of integrated marketing communication could be traced from the period of cold war. During this period the US army has used the concept of IMC to attract youths in the army. Later the concept of IMC has evolved using various forms of advertising and promotions involving variant sources of promotion - print media, TV, internet etc.
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Dairy Industry and Its Quality Issues Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Australian dairy product exporters have significant opportunities within Thailand, which is the biggest importer of food and beverages in South-East Asia with a total market value of dairy products reaching A$2 billion in 2000. This is expected to increase by approximately five percent in 2001.
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Plan to Promote the Broadway Cafe Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
As new competitors are establishing in the city, the café needs to upgrade its business processes and strategies equipped with information systems. The competitive advantage will be achieved by building an E-strategy to promote the business in a new innovative way, the creation of an online community, providing wireless surfing of the Internet.
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Mobile TV: Has Its Time Come Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Mobile television is categorized by the nature of its delivery: to the mobile device such as the smartphone. Content offers a personalized experience from traditional television as much of what is delivered via unicast or multicast transmission is customized for the mobile device and differs considerably from traditional broadcasting strategies.
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The Link Between Marketing and Production Operations of Any Business Enterprise Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Stevenson’s profitability dropped from £15 million down to £5 million per annum since the company’s retail customers decided to move to offshore suppliers. Upon reading the case of Stevenson, one of the main factors that made Stevenson’s retail customers move to offshore suppliers includes the lack of development in CV’s operations.
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Marketing Plan for Attracting Business School Investors and School Boards Activities Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Schools are feeling pressure to shift from public to private sector norms. Standardized assessments and top-down accountability systems are forcing public education to pay more attention to test scores, which can be tallied, than to the cultivation of learning, which is not so amenable to measurement. 
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Integrated Marketing Communication, IMC Plan for Tango Marketing Assignment
9 pages (2250 words) , Download 4 , Assignment
Free
Integrated marketing communication has become one of the most powerful marketing strategies and has been widely implemented by companies worldwide in order to gain competitive advantages and achieve successful marketing through effective brand communication. 
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The 5 Gaps Model for Proper Drawbacks Identification in Retail Services Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Primark is a fashion retail store in clothing. It has around 200 operating in different countries such as Germany, Ireland, Netherlands, Spain, Portugal, and the United Kingdom. The main headquarters of Primark is in Ireland. The controlling owners of Primark are the Weston family that does it through their Wittington Investments.
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The Application of Appropriate Business Strategy: Marketing Communication Strategies Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements form the most common part of strategies.
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Marketing Financial Services: HSBC Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that the company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy, the company is successful in securing the position of the world's leader in the sector of financial products and services.
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The Impact of Customers Tastes Changing on WALMART Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Wal-Mart can negotiate deals for merchandise directly with manufacturers to eliminate the costs for middleman or agents (Hayden p4). The logistics system is effective and helpful to direct the right merchandise to the respective distribution centers to supply the goods to stores or supercenters at regular intervals. 
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A Marketing Opportunity for Powerbike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The analysis would focus on a positioning strategy that would be taken by the company in regards to the Four Ps of marketing to enhance its market in Thailand and Bangkok. Demographic analysis of Thailand reflects a high amount of cultural homogeneity owing to the fact that around 80 percent of the population in the region speak the ethnic Thai dialect.
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Goals And Objectives Of The Boutique Business Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Boutique Outlet will produce and serve its women customers of US with the unique designed dresses and accessories. Boutique Outlet also produces products according to the designs demanded by the customers. The other feature of this organization is it will produce a single piece product for a customer in the market.
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Marketing Plan for LumiCore Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
It can be stated that the paint market of the UK is quite attractive in terms of business opportunities. However, there are several challenges which can be faced by LumiCore while diversifying the business and entering the market of the UK. The major constraints for entering in the market of the UK are cost, competition, and environmental aspects
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New Product Module-Design Thinking, Pathway-Business and Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The product, which has been selected for this assignment, is a helmet specially designed for motorcyclists with voice recognition software installed in it. Observably, with the advancement of pioneering technologies, companies are more inclined towards emerging with products that are highly innovative and is not present in the market
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Generic Strategies for Competitive Advantage Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Any business must market itself to the potential customers. Generally, marketing is the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
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Consumers Reaction to Racial and Stereotypical Advertising Marketing Term Paper
32 pages (8000 words) , Download 2 , Term Paper
Some anti-globalization bodies also suggest that globalization gives rise to capitalism and thus should be banned from the face of the earth. They believe that this form of movement is against the poor and it exploits upon their necessities and gets the best work done out of them for the cheapest possible money 
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Islamic Banking Systems Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
At the same time as conventional banks all-inclusive are nursing losses of more than 400 billion dollars from the credit predicament, Islamic banks are approximately protected. The up to date international market circumstances have given Islamic finance vast prospects to establish that what it can do to put on weight the liquidity gap.
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Inbound Marketing in Travel Trade Industry Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
The author states that the Tele-callers in the agencies is trained professionals who handle the ‘customer queries’ and convince them to buy the traveling packages. Inbound marketing holds a major share in the total sales of the packages. It is considered as the best marketing practice nowadays, as customers usually have lots of queries.
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UK Railway Structure Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
In 1994, UK made a drastic move involved with privatization which entailed “dismantling the nationalized industry, the sale of individual businesses, the creation of a franchised passenger market, and a liberalized freight market as well as the building of a strong independent economic regulatory structure.
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Database Marketing - a Case of Lab Sports UK Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The advancements of science and technology and the embedment of the same towards the marketing function of an organization have led to the discovery of classical tools and applications that would assist the marketing function on the whole.
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Diversification in Emerging Stock Markets Marketing Research Paper
41 pages (10250 words) , Download 2 , Research Paper
The results of the study indicate that these nine markets offer many benefits of diversification especially within the MENA region and Russia in comparison to the GCC markets. Further, the study highlights that most of these markets have been under-investigated and hold the potential to attract a lot of capital inflows from foreign investors.
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Cravendale - Branding Objectives for New Product Marketing Research Proposal
16 pages (4000 words) , Download 3 , Research Proposal
Free
 A statement of clearly defined, measurable, branding objectives for new products is critical, especially if its team is diverse. Branding objectives clearly are written down and communicated can have a synergizing effect on the activities of the new product team. Typical marketing objectives should contain Unit value sales of the product by the year. 
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Registered Trademark Protection and Passing Off Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The definition and nature of the tort of passing off as well as the protection accorded the registration of a trademark will best illustrate the significance of passing off since the introduction of the registered trademark system. The second part of this paper will examine the trademark registration system and will analyze how it runs parallel to the tort of passing off.
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Perceptual Factors that Affect Consumer Decision Making Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper will begin with the statement that the different companies spread along a global scale are endeavoring to tap newer markets and gain a large number of customers through the marketing of products and services on the online sphere. In fact, the development of the internet environment has helped in governing the purchase decisions of the consumers to a large extent.
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State and Market Actions Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that whereas market can be defined as a place, where group of consumers is willing to search for products in order to buy them, and in most cases, these consumers are equipped with all the necessary resources in terms of buying those products provided that permission from the state is taken in this regard.
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