Marketing Essays

The target market will be the young adults, most of which will be engaged in various business operations or day-to-day communication with their relations. The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy.

I would like to request you to give twenty minutes of your time for the responses. If you don’t mind, I will request also for permission to record or write down the answers. Kindly note that your identity is not disclosed in this interview. Thank you. 1.

Indeed, the targeted people at the gym include the many trainers and owners of the Top Tier Gym. The owners will decide on the best products to be marketed in the gym while the trainers can assist them in making this decision since they are constantly in touch with the clients and are hence better placed in knowing what is needed.

The company that has been chosen is Shell Limited. It is an international organization, that has been functioning well despite facing a huge number of lawsuits and allegations, their profits have not dwindled. They are a chain of petrochemical businesses. Their main aim is to look for ways and as well as provide fuel in an economically, socially, and as well as environmentally beneficial way.

In a situation where a sales manager has the knowledge concerning the demand, the forecasting techniques are used, while in a situation where a manager is seeking to determine the pricing policy of the firm for generating demand increase, estimation techniques are applied. In fact, the paper will discuss techniques applied in marketing demand forecasting.

Microsoft has a Board of Directors, which comprises of four committees namely, compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012).  At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary. The Board has an independent policy that gives guidelines on certain issues.

In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).

IBM invested in the service business by divesting from low-margin industries that included producing hard drives and personal printers. Effectively, the company started investing in acquiring businesses that gave the company high-profit margins instead of low-profit margins. The company had realized the products that gave the company low-profit margins were not centered on fulfilling customer needs.

The marketers also focus on psychology of the consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviors while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies.

A brand is a collection of symbols or experiences that is associated with a product, service, or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics, and values. Let us take the example of Starbucks and analyze the various aspects of the brand in terms of the brand promise, personality, values, attributes, and identity.

In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.

In this case, two of the forces play an immense role in administrative cultures. These include complexity and rigidity of rules, and overstaffing. In my opinion, these factors limit the abilities of organizations to establish organization cultures similar to Western cultures.

Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).

Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign. This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product.

The carbon emissions emanate from the burning of gas, coal, and oil. Naturally, when this process occurs, plants absorb the carbon dioxide emitted from the process. However, when it is done on large scale, the plants cannot absorb the carbon dioxide since it is being produced at a much faster rate than the absorption rate.

Chinese citizens are hedonistic and swayed strongly by group sentiment in the social environment whilst Japanese consumers, the home country, are attracted to Canon through years of perception of quality built with longevity as a brand in this country. In the USA, consumers markets are attracted to the lifestyle-centric promotion and brand expansion opportunities provided by Canon.

The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such an environment along with its impact on consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.

The organization’s success in the competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as a marketing concept in business is concerned, it can be seen that the ideal criteria can be used to select one depending on the goals and objectives to be achieved by the organization.

Asda was revealed to be a large UK retailer with 542 stores. Case facts revealed that its competitor was identified to be Tesco, the largest retailer in the UK. Currently, Asda proposed the launching of Asda Money, a financial service venture which would offer its targetted 18 million customers to avail of currency exchange, credit card, and insurance.

The external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.

The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.

The business has been running since 2008. It was started as an online business but has grown into two retail locations today. The business is run as a sole proprietorship. This report discusses the factors behind the decision to become an entrepreneur. The role of the personal background including early childhood and family characteristics is discussed.

Case Study: Socially Responsible Investing Name Institution Professor Course Date of submission The uncertain nature of the world has prompted investors to think beyond the statistics represented by the stock prices and the balance sheet. An emerging criterion in evaluating a company fit for investing in is quickly gaining ground.

Culture is defined as a set of values, attitudes, beliefs, rules, behaviors, concepts of a particular place that binds the people of that place together (Ganeri, 2013, p. 4). It consists of traditions, customs, institutions, etc unique to a particular group of people, inherited generations after generations (Vyas, 1992, p.11). It is important therefore for businesses to take these issues into consideration. 

Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.

35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services.

It is essential to state that in most countries, the standard of living of the people is determined by the per-capital GDP of the nation. The growth of any country is also determined by the growth rate of GDP. Thus the Gross Domestic Product of a country is the determinant of the well-being of the economy.

With the increasing globalization, there is increasing interconnection among the various organizations with each striving to source plenty of talent, goods and services offered by other organizations spread all over the different locations of the world. This is because every organization wants to have a new way of value creation, acquisition of more customers, investors and partners.

According to Frelinghuysen (2006), Tiffany & co. has eliminated about 80 percent of waste for example in California it has promoted environmental care. It has also partnered with SoftBank which is a mobile phone operator in Japan to provide cell phones with about 400 diamonds whose cost was estimated to be 100 million yen.

The conclusion from this study states that Marriott and other firms necessitate the implementation of excellent strategies to carry out business dealing. The marketing strategies are formulated by taking into deliberation different aspects of marketing such as market positioning, targeting and developing dissimilar segments.

This paper illustrates that marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next.

This paper seeks to analyze a number of aspects of Apple Inc. A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market.

Financial markets are the kinds of markets in which people trade commodities and securities at a valuable cost. The prices of these commodities and securities reflect the demand and supply of such commodities in the market. The markets involved in financial marketing are either general or specialized.

Chipotle Mexican Grill Restaurant has been present in the market since 1993 and has been successfully meeting the needs and demands of its customers. It went public in 2006 when McDonald’s divested its non-core business restaurants and Chipotle was one of them. Since then, it has been following a focused marketing strategy for expanding into various regions locally and internationally.

Facebook operates in a marketplace those transverse physical and geographic borders. The pervasive nature of the Internet ensures that a vast audience is available for social networking sites and other online business models. However, the very same pervasiveness of the Internet makes it difficult for the organizations like Facebook to keep track of all the diverse rules and regulations related to cyber laws, individual freedom and social networking that are imposed by different countries.

FedEx is an abbreviation of ‘Federal Express’ which was used till 2000 till it came to be known as FedEx. It started business in 1998 after FDX Corporation acquired Caliber System Inc. They started off with services such as express shipping, a ground service, a truckload freight carrier airfreight services in some regions and even technology and logistics services.

In 1985, the Dubai Government founded Emirates Airlines. From three leased planes, the airline has grown to operate an excess of 2400 flights (passenger) every week from its Terminal 3 hub of Dubai International Airport. The airline flies to 77 countries directly serving 132 cities (Emirates Group, 2013). 

The case of Bancolombia is an indicative example of this trend. The firm’s recent financial results can be characterized as quite satisfactory even if initially the merger that led to the formation of Bancolombia seemed to be a mistake. Indeed, during the merger process and for a rather long period afterward, the firm’s managers had to face a series of problems related, mostly, to the management of HR.

Marketing plays a vital role in mediating between the producers and the consumers of goods and services. Without marketing, the consumers would not be able to get information regarding the products that the producers are producing and hence be bereft of the information needed to make informed purchases.

A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.

This project aims to develop a marketing plan for a top notch chocolate manufacturing brand, Gu Puds in the United Kingdom. The project primarily tries to understand the marketing position of the firm in the region. For doing so, the project tries to make an external analysis of the company. This is done using PESTLE analysis.

A good relationship can be established with a small number of suppliers. A significant fact that has given rise to the conflicting view between the company and the suppliers is that the company strives to stock the preferred brand names with them and in the meantime, the suppliers have an aspiration to attain the biggest share of their market.

Theories from Levitt and Porter are applied in the key points presented in this following discussion. In line with this, the proponent also discusses theories identified to the issues in the case study and critically assesses how useful the application of the theory is for developing future strategy.

It involves consideration of various strategies combined together to come up with a working program of the business. This results in the integration of marketing communication through the use of various promotional tools to reach customers. Various messages are feed into these promotion tools and sent to the customers to inform them about the products of the company.

However, with a brand like Ethel’s, they are not long-term customers because they are likely to switch to a different brand if they feel that it offers something better. For Ethel’s, this does not help to form any long-term customer base because many customers only choose to buy there for convenience’s sake.

Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies.

Their concern is quality educations for their children in the extremely early stages of life. This can be provided in another possible way where the kids are engaged in a consistent and unique approach. The online and person modalities can be conveniently used to achieve this objective. It also integrates the parents in addressing the unique challenges.

Such gatherings help create a healthy competition between students and bring out the best in the students after hours of training and stamina building and are vital for the well-being of students (Dowd 2001). Engaging students in sports events to bring the best in them making them Good leaders, Team builders, and discipliners.

  The intertwining of the information exchange and bridging the trade gaps between countries have led the companies enjoy maximum profit with cost effective dimensions. In order to maximize profit and minimize cost, there emerge some adverse ethical issues which are not all desirable for the health of the organizations

There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens to owe to a misplaced and faulty understanding of the overall concept of branding.