Marketing Essays

The paper "Evaluation of Customer Service - Verizon Wireless " is an outstanding example of a marketing case study. Using the SERVQUAL model, this report examines the impact of service quality dimensions on customer satisfaction. Results indicated that all the 7 service quality dimensions positively influenced customer satisfaction in terms of loyalty and attitudes.

The paper "Product Quality - Panasonic Rice Cooker" is an outstanding example of a marketing case study. Rice cookers are nearly everywhere in Japanese houses. They are very useful for not only people with a busy way of life, but for anybody who hates having to keep an eye at the time rice is cooking and desires that he or she could cook ideal rice always.

The paper "Meridian Coffee and Tea Strategic Marketing Strategies" is an outstanding example of a marketing case study. A strategic marketing plan is an important integral in ensuring the success of a product or a service in the market. Marketing plans are utilised in different organisations and such a strategic marketing plan is Meridian Coffee and Tea Lounge.

Generally, the paper "Strategic Marketing in Innovative Technology Companies" is an outstanding example of a marketing case study. Smith always sat in his shop with his iPhone. Networking on social media is part of his routine and visiting the various sites of the industry has become part of his life.

The paper "Global Market Opportunities - Boston Beer Company" is an outstanding example of a marketing case study. Boston beer Company was formed in the year 1984. Samuel Adams was an American patriot brewer. In honor of his contributions to the revolution of the beer company, his name was used as the beer brand.

The paper "The Marketing Strategy of Qantas Airways " is an outstanding example of a marketing case study. This report analyzes the marketing strategy for Qantas Airlines which will help the airlines to formulate, implement and develop marketing strategies based on the needs of the market. This report will formulate and lay stress on different angles and aspects like the market entry strategy.

The paper "Cockington Green Gardens Customer Satisfaction" is an outstanding example of a marketing case study. The solutions to the problems mentioned above can be found by applying a number of research methods. Observation, interviews and literature surveys are indicated for this research since the methods are not only efficient but also time-consuming.

The paper "Corporate and Functional Objectives - G-etl Telecommunications" is an outstanding example of a marketing case study. The process of starting an organization requires a well detailed strategy. Strategic planning is the process in which the direction and making of decisions are laid out in pursuing a business venture.

A competitive advantage exists when an organization is capable of delivering the same benefits as its competitors although at a cost that is lower. The organization is able to deliver benefits that are more than those of the same products that are competing with. Competitive advantage enables a company to create an excellent value.

Semiology is a discipline that studies signs and the different meanings they pass when considered from different perspectives (Hackler, 2003, p.9). These signs can be described as symbolic, simultaneously iconic, or indexical. They are symbolic when no relationship can be identified between the sign and the meaning being conveyed; written words may be symbolic.

Pepsi and Coke are the two major players in the soft-drink industry and for many years both brands have been into intense competition. Indeed, both products continually and aggressively competing with each other as they kept rejuvenating their market through their various product, distribution, price, and promotion strategies.

SWOT analysis matrix development and first use could be traced in the 1960s and ’70s by Humphrey Albert. He developed the SWOT matrix from data of top United States companies at the time.  A SWOT matrix analyses the internal and external environment of an organization. It looks at the strengths, weaknesses, opportunities, and threats (SWOT) that are relevant to the firm in a venture.

The paper "Business Opportunities for Doing Business in China" is an outstanding example of a marketing case study. The global market presents a range of opportunities and challenges for organizations and investors. On one hand, the market presents increased competition for local investors who have to compete with foreign investors in their own local markets, of which they previously held control.

The paper "Marketing Principles - Virgin Atlantic Airways " is an outstanding example of a marketing case study. The marketing process that a firm adopts lays emphasis on the design of the product, policies, valuing, advertising among others. These are the major initiatives that a company should embark on while undertaking the marketing process.

The paper "Marketing Plan for iPhone" is an impressive example of a Marketing case study. On the 29th of June, the year 2007, Steve Jobs unveiled a technology that was going to create a revolution in the mobile phone industry. This was the setting of a new pace. The release of the first iPhone meant a new beginning to mobile phone companies that had been dominating the market for a long.

The paper "Strategic Marketing Planning - SportUNE" is an outstanding example of a marketing case study.  SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013).

The paper "SportUNE Marketing Strategies" is an outstanding example of a marketing case study. Having started in 1938 as part of the University of New England, SportUNE has over the decades developed to become one of the major sporting facilities in Australia. It is considered the finest sporting facility with state-of-the-art equipment that not only focuses on the physical fitness of its clients.

The paper "Tech Time’s Action Plan" is an outstanding example of a marketing case study. The Tech Times Company is structured and departmentalized into functions such as sales, marketing, web services, software development, operations, human resource development and finance. On one hand, the web services department is tasked with providing and offering web services to the consumers.

The paper "Social Technology Strategy - Sacred Heart Mission " is an outstanding example of a marketing case study. Sacred Heart Mission is an organization focusing on the improvement of health conditions of societal members. The organization engages in diverse activities with the intention of creating quality health among the members of society.

The paper "International Marketing Analysis of IKEA" is an outstanding example of a marketing case study. IKEA is well known retail outlet for home appliances that started as a small company and has grown over the last few years expanding to many countries and expanding to more countries in the future, all this is due to good corporate strategies (Bloomberg, 2011).

The paper "Social Media Strategy of Starbucks" is a decent example of a Marketing case study. The extraordinary growth of Starbucks has mostly been connected to the emphasis the management has placed on the recruitment of talented people that are capable of sustaining their rate of development that the organization has been associated with.

The paper "Newman Vintage - Possible Expansion into Canada " is an outstanding example of a marketing case study. This paper is a business report on the feasibility of Canada as a new market for Newman Vintage as a wine-making company based in Australia. Canada as a country fit for any business is reviewed and the prevailing business environment analyzed.

The paper "EDF Energy Market " is an outstanding example of a marketing case study. This paper helps established that the EU has been very specific and resolute in policy formulation and enactment of energy generation and use. Energy has a central role in driving economic growth in Europe and maintaining economic, social and political stability.

The paper "La Trobe University Museum of Art Brand Analysis" is an outstanding example of a marketing case study. LUMAs’ brand has grown over years overcoming various challenges as it tries to achieve its core objective of art knowledge sharing and preservation of historical and contemporary art products.

The paper “Market Opportunities for McDonald's to Attract and Retain More Customers” is an opportune example of the marketing case study. McDonald's is rated among the globe chief chain of Hamburger fast food restaurants and has an enormous customer base (Derdak & Pederson, 2004). The main branch is in the USA.

The paper "Consumer Demand and Advertising Strategy" is a perfect example of a case study on marketing. According to Katke (2007), advertising has the most impact on the minds of the viewers and realizes a lot of exposure for the brand. Advertising is a component of the promotional mix decided upon by a business to achieve desired marketing objectives and meet revenue and profitability goals.

Apple Company is engaged in designing personal computers, mobile phones, tablets, peripheral devices, accessories, hardware, and software. Being involved in a number of industries, Apple has diversified its customer base from basic consumers using the products on the daily basis up to the corporate and professional segment, applying complex programs for business purposes.

Apple has secured a matchless status in the field of the consumer electronics business. The company is working as a leading brand of electronics and computers related products and it is widely believed that this strong and stable position has been contributed by adequate marketing and new product development strategies employed by Apple.

The paper "Analysis of Ethical Issues Confronting Nestle Group" is a worthy example of a case study on marketing. For the last twenty-five years, Nestlé Company has been voted as the least ethical company. It is now facing the longest boycott mostly as a result of Baby Milk due to failure to comply with the set standards of marketing.

The paper "Customer Service Management for Travel and Tourism in Ryanair Company' is a good example of a case study on marketing. The focus company in this report is the Ryanair Company, which was founded by the Ryan family in 1985 (Ganusauskaitė and Tauraitė-Kavai, 2014). Ryanair started by operating between Waterford and London through the use of a 15-seater Bandeirante aircraft.

The paper "International Marketing Challenge at Hilton Hotels and Recommended Solutions" is a delightful example of a case study on marketing. During recent years, the concept of marketing has become less restricted to product promotions. Rather, it has transformed into a full-fledged process of creating a long-term brand image in an increasingly globalized world (Dumitrescu & Vinerean 2010).

The paper "Polaroid SWOT Analysis " is an outstanding example of a marketing case study. The quality problem is the main issues facing the business as outlined in the case study. The company is operating in a highly competitive field where the quality of products is a major issue of consideration and a factor of market competitiveness.

The paper "Online Marketing: The Nike Company" is a good example of a case study on marketing. The Nike shoe company is a leading athletic shoe manufacturing company in the world. Its fame and growth have continually developed over the years. The company is an American company. It was founded back in the year 1964on 25 January.

As an integral Ballantynes social networking platform, Facebook is one of the leading social media with the largest subscription in the world. It also has a high presence in almost all countries. The allegation is that were it a country; it would be the most populous nation because it has over 2.5 billion subscribers, most of whom are adults.

This was the time several markets were being faced with troubling times, due to major countercultural movements in the US., Vietnam War, the economic crisis, and the uncertainty that was prevalent in the Middle East. The radical movements in the US in the late 1960s and early 1970s shook the art market drained the achievements that had been made by most artists.

The company has been on its expansion and has included a number of programs that useful during different levels of children's growth. They have developed Gymboree play and music centers that offer non-therapeutic sensory-motor, early childhood art, and music program, they do establish birthday parties.

It is quite clear that Lamb’s Rum enjoys much popularity among its customers, residing both in the United Kingdom as well as outside the country. Also, it can be commented from the ratios thus shown by the study, highlights that the Lamb’s Rum has to face healthy competition from brands like Wiser’s, Polar Ice, and Mc Guinness.

It is important for the firms to gain an insight into their business and its capability to invest in the product, in the new or existing markets (Teece, 2010). The current study focuses on Arts Alliance which is a UK based venture capitalist. The company is considering investing in the rights of the Lambs rum brand.

The advertisement campaign is highly innovative as it uses a more customized approach that clearly aligns viewer’s preferences with that of the features of the concerned product. I feel the use of a dark backdrop highly accentuates the sleek, chiseled edges of the car and its fast movements across the roads show how comfortable the ride will be. 

People are looking for healthy alternatives to soft drinks and caffeine content drinks on the grounds of harmful health impacts. The new energy drink will be based on low caffeine organic food contents. The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized. 

The success of JetBlue’s Cheap Flights is dependent on ethical decision making in response to the possible regulatory and ethical issues. Effective decision making and strategy will aid Cheap Flights to set the pace and standards in the air travel industry, while at the same time attaining a positive reputation for offering cheap and affordable flights.

Penhaligon's is a British perfumer based in London. They have been in business for more than 100 years. They use high-quality ingredients with the latest fragrances technology with each bottle containing a blend of the traditional scents. The fragrances are still made and sold in England besides shipping to different countries worldwide that consume perfumes.

The paper “Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market” is an original example of a marketing case study. Kentucky fried chicken (KFC) is a fast food industry that has been experiencing fast growth and expansion in the UK fast food market. This company according to Andrew, (2009, p.3) mainly sells fried chicken, salads, sandwiches, and wraps.

The paper “Coca-Cola Integrated Marketing Communications” is a meaningful example of a marketing case study. The Coca-Cola Company has an elaborate Integrated Marketing Communications (IMC) for its famous brand, Coca-Cola. The integrated Marketing Communications (IMC) of the company for the Coca-Cola brand entails the use of both conventional and unorthodox marketing strategies.

The paper “Tesla Sustainable Environmental Competitive Advantage” is a forceful example of a marketing case study. Companies in the global setting are dedicated to achieving sustainability goals notwithstanding the economic challenges that face many parts of the world, the social challenges such as unemployment, and the environmental problems such as climate change.                             Introduction Companies in the global setting are dedicated at achieving the sustainability goals notwithstanding the economic

The paper "Social Media Marketing Strategy of Eagle Boys" is a perfect example of a case study on marketing. Social media marketing is defined as the way of marketing used by companies via social media channels. SMM is used by companies to engage customers in communication which leads to the achievement of business and marketing goals.

The paper "Branding and Corporate Reputation" is a good example of a case study on marketing. If one takes a close look at the contemporary business world one will be able to see that it is significantly different from its counterpart from the past. Today companies are no longer fixed as maximizing the return on investment at any cost but are likely to improve their performance.

The paper "The Leadership and Creativity of Google" is a perfect example of a case study on marketing. If one takes a close look at the contemporary business world, one will be able to see that the most successful companies are those that are also quite innovative. Google should be regarded as one of the most successful and innovative companies in history.

The paper "City Marketing of Bordeaux" is a perfect example of a case study on marketing. City marketing is becoming an important concept in the modern-day. Particularly, different cities represent the powerhouses of the tourism and hospitality industry. The cities serve as cultural hubs with varied assets and tourist attractions.

The paper “Understanding Retail Marketing and Customer Satisfaction at Luxury Clothing Brands” is a forceful example of a marketing case study. Considered to be one of the oldest professions in the world, selling is the basic form of exchanging goods and services. In the beginning, people bartered, which has evolved into the present system of transactions.