Marketing Essays

The paper "Social Media Presence of Bic" is a perfect example of a case study on marketing. This paper analyses presence of Bic in social media and the failures that are associated with this company. The first section presents comprehensive situation analysis, followed by an examination of objectives and target audience.

The paper "Hamleys: An Environmental Analysis of Its Business Environment" is a perfect example of a case study on marketing. A brief overview of the business environment in the United Kingdom (UK) has revealed that it is predominantly competitive. Other descriptive details emphasized the essential mechanisms that make the environment conducive for investors.

The paper "Consumer Buying Process of Porsche Panamera" is a perfect example of a case study on marketing. If one takes a close look at the automobile industry, one will be able to see that there is a handful of brands that have a distinct image and are easily recognizable. Porsche is one of those brands: the fundamentals of its designs have not changed for numerous decades.

The paper "Creation of a Digital Marketing Strategy and Plan for BBC News Channel" is a perfect example of a case study on marketing. If one takes a close look at the contemporary world one will be able to see that it is significantly different from its counterpart from the past. Indeed, the way in which humanity lived at the end of the previous century can hardly be compared to the modern-day.

The paper “General Electric, General Motors, and Ford’s Market Level Strategy” is a detailed example of a marketing case study. General Electric is a massive, highly profitable, and diversified multinational that has many very good but much-unrelated businesses. Commercial financing and airplane engines carry numerous opportunities for economies of scale and cost reduction.

The paper “Zara - Global Markets and Entry Strategies” is a thoughtful example of the marketing case study. Zara is an international fashion brand based in Spain. It is considered the most profitable brand of Inditex. Inditex is known as the largest apparel retailer in the world. Zara has approximately 2000 stores worldwide. The company started internalization from the year of 1988.

The paper “Measuring Service Quality in the Chinese Telecommunications Industry ” is a useful example of a marketing case study. Unlike in the manufacturing industry where products are produced as sold to customers through different chains, in the services industry customers are an important part of the production process.

The paper "Advertising Campaign Plan of Coca Cola" is a perfect example of a case study on marketing. The purpose of this report is to build up an innovative advertising campaign plan in relation to the exercise of emotional plea. For this, the organization, Coca Cola has been considered as a case. The company has a strong stand in the beverage industry and a leader among the beverage companies.

The paper "Strategic Marketing Analysis of Thornton’s" is a perfect example of a case study on marketing. Thornton’s, for years, has been attempting to convince UK consumers that it is a sophisticated and elegant brand with superior premium quality. All efforts to revitalize the brand under this system continue to cause the business to fall behind the competition in this saturated market.

The paper "The Organisation’s Motivation for Entering the Chinese Market - UBER" is an outstanding example of a marketing case study. Uber made its first internationalisation efforts through a debut into the Paris service car app market in 2011. Expanding outside the United States, Uber has made progress in expanding its taxi services to Europe, Africa, and Asia.

The paper "PR Issue Facing Indonesia" is an outstanding example of a marketing case study. Public relations (PR) involve the communication strategy which ends ups building mutual benefits between an organization such as the government or a business and the public. A public relation issue will arise if only the organization is benefiting from a situation whereas the public does not benefit from it.

Generally, the paper "Travel with Us E-Marketing Strategy" is an outstanding example of a marketing case study. “TRAVEL WITH US” is a small family-run travel agency based in Huddersfield. We are a small organization whose main business revolves around the provision of package holidays and UK weekend breaks.

The paper "Analysis of Ad Campaign - Coca-Cola" is an outstanding example of a marketing case study. Advertising is a type of marketing used in the encouragement or persuading an audience to buy a product or service. Carrying out advertisements is usually to try to convince the audience to buy something by pleasing their needs or wants.

The paper "World Dot Singapore Strategy " is an outstanding example of a marketing case study.  A strategy is an organizational plan or plot that is unique to that organisation, well designed and given much thought which when followed the organisation is highly likely to achieve its intended objectives.

The paper "McDonalds Marketing Profile" is an outstanding example of a marketing case study. McDonald's Corporation is a public company and runs its business as an international franchised hamburger fast-food restaurants since 1974 in the United Kingdom and founded in the United State in 1940 (McDonald's Corporation).

The paper "Strategies for Porsche" is a good example of a marketing case study. Managers of an organization must recognize, anticipate and deal with the changes of the external and internal environment of an organization in order to achieve its goals and objectives. It is difficult for the management of an organization to understand that exactly in which area the change will take place.

The paper "Nandos Customer Service " is an outstanding example of a marketing case study. Nando’s is an international fast-food chain specializing in the provision of Portuguese food mainly based on chicken to its customers. The restaurant began as a humble Portuguese restaurant in Rosettenville, South Africa offering succulent, spicy, flame-grilled chicken when it was bought by Duarte and Brozin for R 80000.

The paper “Luxury Brand Management and International Events” is an original example of a marketing case study. The main objective of the document is to provide more insight into Bugatti, which is one of the most outstanding luxury car brands. The report particularly focuses on Bugatti’s identity and image as well as its strengths, weaknesses, some opportunities.

The paper "Role of the Internet, Mobile and SNS in Global Brand Building - Ayam Brand Singapore " is an outstanding example of a marketing case study. The process of promoting brand values to the customers has undergone a major change over the last decade or so. Organizations no longer rely on conventional marketing channels to reach out to the target customers.

The paper “Brand Management - Nando’s Fast Food” is an excellent example of a marketing case study. Nando’s brand as a quick-service food outlet is not as strong as the other competitors. For one, nobody thinks of Nando’s as a food delivery outlet, unlike the competition. Similarly, none of the people interviewed thought of the establishment as a drive-through.

The paper "International Luxury Branding Analysis of Louis Vuitton" is an outstanding example of a marketing case study. Because of the highly weighted status and style that they give to the consumers, luxury brands are among the few business commodities that people all over the world love (Dubois and Czellar, 2002, p. 157).

The paper "Innovation in the UK Fashion Retailing Firms - Class and Glaze" is an outstanding example of a marketing case study. C&G (Class and Glaze) is a fashion-retailing firm that was recently established and got a chance to take part in this year’s British Fashion Week. The firm received excellent reviews and it wants to build upon the reviews it received during the fashion week but it has limited resources for marketing.

The paper "IBM Expansion Approach in the German Market" is an outstanding example of a marketing case study. The world’s information technology industry is of age and yet new devices and applications continue to emerge. The business models can be said to be at maturity phase evident from the slowing innovation.

The paper “Marketing and Social Media” is a thrilling example of a marketing case study. In the recent past, companies have lost their clients as a result of social media marketing fails. For instance, the highly-acclaimed discount store, Wal-Mart, offered an all-expense-paid tour in the US for bloggers with the intention of marketing the business.

The paper "Starbucks Cafe Marketing " is an outstanding example of a marketing case study. A marketing plan is a reviving step for any organisation to give new directions to their business activities. A marketing plan must have a defined objective and vision on how to obtain the objectives (Aminattaheri, Sorooshian, and Aghabakhshi, 2013).

The paper "Samsung Galaxy S7 Marketing " is an outstanding example of a marketing case study. This paper provides a marketing plan for the Samsung Galaxy s7, which is the newest product that Samsung has launched recently. The company was started by Lee and it is based in South Korea and its annual average earnings sum up to $300 billion US dollars (Samsung, 2016).

Generally, the paper "Apple Company Marketing " is an outstanding example of a marketing case study. Apple’s iPhone SE, produced on March 21, 2016 (http://www.apple.com/hotnews/) fits this market analysis because it is one of those innovated, advanced and inspiring product, which enjoys global attention.

Understanding the fundamentals of an integrated and intuitive online experience through intelligent, self-learning, and interactive tools that communicate with online users and present relevant information is what Google Inc endeavors for through the launch of its application portfolio and its constant expansion.

They are humanitarian entities that are known throughout the world and they have a basic desire and expectation to do nothing more than serve their generation and help people to survive severe and difficult humanitarian circumstances and situations. Based on these core values, strengths and weaknesses can be deduced.

The project was viewed as a groundbreaking project for greater projects and a higher level of clientele and production. Instead, this production led to EADS’s major surgery and re-organization from the top management to the production floors. The company’s executives had to undertake measures to caution it from the results of the misfortunate project.

Many company’s success in the last five years has grown rapidly in the ready-to-wear product line which has become the company’s new business tagline. A clear vision for any organization is very important. In this case company, ELIE SAAB is having a very clear vision. The main objective of the company is to be a niche premium brand.

The paper "Analysis of the Market of Coca-Cola Product" is an outstanding example of a marketing case study. Coca-Cola is a product manufactured by the Coca-Cola company, which is a nonalcoholic multinational soft drink manufacturer headquartered in Georgia. The company occupies the ownership rights to Coca-Cola carbonated drink that the company invented in 1886, in Columbus.

The paper "Emirates Group Communication Mix" is an outstanding example of a marketing case study. The Emirates Group is a company that has invested in the aviation, tourism, travel and leisure industries. The company started its operations in Dubai, and it has since expanded and grown to become the biggest employer in the region.

The paper "Applied Buyer's Behavior in the Coca-cola Company " is a worthy example of a case study on marketing. Marketing is an essential aspect in the lifeline of every organization as it’s the only way of expanding the company’s product market and arousing interest in the people on the products.

The paper "Work and Оrgаnisаtiоnаl Change of a 4 Star Lakeside Hall Hotel " is a perfect example of a case study on marketing. For any business or organization to gain success it is quite important that along with sound marketing strategies it also has a good and well-trained workforce. The hospitality industry above all requires a good workforce for their success.

The paper "Customer Service Strategies: New Look Hair Salon"  is a wonderful example of a  case study on marketing. The main objective of any business is to make profits. In order to make profits, a business must break even, which is a point whereby it is able to meet all its costs. The revenue obtained after the breakeven point is profit.

The lean structure of management and the ability to quickly make decisions play a significant role in the company’s growth strategy. Creating value in addition to accomplishing goals are essential strategic standards in globalization (Namaki, 2008). This is why Emirates constantly work to better their services internationally.

The paper "Strategic Analysis of Seddon Company" is a great example of a marketing case study. Seddon Company is a construction company owned by family members. The Company’s market is mainly in the Northwest. It offers refurbishments, constructions of new buildings, maintenance services, and design of buildings and does speculative projects for development.

Some of the leading fast-food companies were started in the early 20th century and are still operational up to date. For the last century, this growth has created stiff competition amongst the fast-food restaurants and chain stores thus making them offer the best services so as to be regarded as the best service providers in the fast-food industry. 

The paper "Integrated Marketing Communication of the iPhone" is a perfect example of a case study on marketing.  An integrated marketing campaign focuses on improving the sales of the company. The first thing to do is to conduct a situational analysis that helps to understand the competition in the market as well as the history of the product.

The paper "A Selling Strategy by Apple" is a delightful example of a case study on marketing. The Apple Incorporation has made significant steps in its marketing sector. Inc. is among the leading companies selling products worldwide. Apple is an electronics company is facing a lot of competition in the world with the largest competitors being Samsung and Hewlett Packard (HP).

The paper "An Evaluation of the Rise and Significance of Google as a Mass Medium" is a wonderful example of a case study on marketing. The rise of Google over the years is a remarkable thing when we talk about the growth of mass mediums through online technologies. Google has proved that it is the industry giant from the services it offers, among the services that Google offers which include.

The paper “Shanghai Expo - Representation by Chinese and Western Media” is a  great example of a case study on marketing. Shanghai Expo 2010 has been hailed as the most expensive and biggest event ever to have been organized in China by most experts and media.

The paper "Establish the Acceptance of Online Shopping by Australians " is a good example of a case study on marketing. H1 represents the trust that is a key determinant of consumer’s intention to shop online. H2 represents confidence in using credit cards online, which is based on the perceived security in online shopping and increased confidence results in increased online shopping.

The paper " The Effect of Gastronomy on Tourist Product in Melbourne City" is a delightful example of a case study on marketing. There are various tourist attraction sites globally which help to attract tourists to various destinations globally. Due to global financial stability, the world has experienced an increase in the number of tourists who visit new places thus increasing the growth of economies.

Advertising is a tool that is used by companies to create awareness of their products. An agency plays a significant role in ensuring that it will control marketing and formulating strategies that are used in branding and sales promotion. To create awareness, there is a need to introduce an advertising agency since it plans and controls advertising strategies that promote the company products and services to the customers.

The paper "Dove’s Real Beauty Advertising Campaign " is a worthy example of a case study on marketing. In a bid to promote its products, Dove, an international mega-brand owned by Unilever Company ran an advertising campaign advertisement known as “Dove Real Beauty Sketches” in 2013.

Wieden and Kennedy was the agency that was hired by Nike to develop the campaign. According to Cream Global (2014),   so as to motivate sportspersons, Nike signed up Wieden and Kennedy advertising agency to develop a short video that would highlight the accomplishment message and act as a complement to Nike’s online hub.

Apple Inc is one of the global entities in contemporary society focusing on the exploitation of opportunities, innovation, and technological advancements in attempts to satisfy diverse needs and expectations of the consumers. Apple is an American multinational corporation concentrating on designing, as well as manufacturing consumer electronics.

The paper "PepsiCo Mission, Vision, and Purpose" is a great example of a marketing case study. There are a variety of companies that deal with foods and beverages. However, PepsiCo Inc. (NYSE: PEP) has gained international recognition since it was formed through a merger between Pepsi-Cola Company and Frito-Lay Incorporated.