Marketing Essays

In addition to the specific information for Galaxy Casino, the study aimed to explore the role of the internet and WOM in consumers’ perceptions. Moreover, eWOM influences the behaviour and attitude of the consumer in decision making on the behaviour of the consumers relating to the hotel industry is also assessed in the study.

Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. These methods have changed over the years, as well as the role and purpose of advertising.

Public Relations focus on the creation of a favorable business image. It is the practice of spreading information between the organization and its customers. It may involve the achievement of publicity by an organization from its audience by using various topics of public interest or other news items which do not need direct payment.

The author gives recommendations that can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.

Launching new products internationally is crucial for the success of the company. Commercialization is the new method whereby the company introduces new brands and production strategies in the market; the practical new product launch is the last stage of the development of a new product and the stage where many resources are used for product sales, promotion, advertisement, and marketing of products.

4A’s could help Cardinal Health by offering advisory services on management-related issues such as distribution strategies among others. Moreover, hiring 4A’s research service would help the corporation in knowing the target market, target mass, and the innovative strategies that Cardinal Health could take to become a major player.

Design house partnerships usually involved relatively long lead times but produced unique products with very high margins, nearly always carrying the design house’s brand. Linda Fleet was enthusiastic about these developments. This type of joint venture relationship plays to its strengths. CDS’ design expertise gains its entry into the partnership.

The Vertex Logistics Solutions Company is a Logistics firm that is based in Vancouver. In this sense, it offers its numerous clients in-depth warehousing as well as distribution services. The company also provides both multinational and domestic companies with distributions services that are superior. These ones are channeled to different points in North America and beyond.

Steve Millars’ criticism on the matter got Carson thinking about the whole and reflecting on the Machopo where the financial investment in the branding, packaging and launch expenses was relatively small and it is from this instance that Carson understood the real financial risk that could be experienced later in contracts.

The need for credible defence of the homeland is not a new or recent phenomenon. In fact, the issue has been at the center stage of US government policy since the foundation of the republic. The next section describes some of the issues, events and factors that have influenced the notion of homeland security over the past 200 years.

This essay discusses that the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others.

According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.

By completing the marketing plan that I have developed for Tesco, I have learned various things and developed insights into marketing. The study has enabled me to understand how marketing plans are developed and equipped me with knowledge on how to analyze both internal and external environments as a basis for the development of marketing objectives and the adoption of marketing strategies.

This creates a seamless approach and experience to customers, and the information is presented in a similar and unified tone (Pickton, & Broderick, 2005). This helps to strengthen the brand's main message. This approach aims to make all aspects of marketing communication work together as a unit as opposed to allowing each to be isolated.

Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept.

The characteristics of Cayce are one which is able to point out and define logos, colors, trends and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos and trends and allows them to stand out.

HP deals in electronic devices and has been an innovative contributor to the electronics market since the early nineteen forties and has made a difference ever since (Hp official webpage). Recently Hp has launched its Slate 500 Tablet PC which is the product which would evolve the electronic world forever;

The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite the financial tsunami, the development of the Hong Kong wine market has high growth potential.

The research will also lead to the surveillance that consumer enormously varies in age, income, education, taste and quite a lot of other factors. In addition, the consumer characteristics that influence their purchasing habits also include elements such as cultural, social, personal, and psychological characteristics.

The articles bring out a number of factors that relate to service quality and that include competition, operational and financial features.   The first article focuses on the existing association between different service quality dimensions and the satisfaction of low-cost carriers. The second article looks at the effect that service quality has on the image of airlines and the behavioral intentions of passengers in the future.

Marketing involves making the ideas, services, or goods produced by an organization accessible by the targeted consumer. In a bid to achieve this objective of marketing, marketing tools that have been developed are aimed at assisting the organization to make the most viable decision. One such marketing tool is the use of SWOT analysis.

Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability several perspectives are advanced.  One of the most overarching considerations is Apple, Inc.’s SWOT analysis. The organization’s current strengths are multi-varied. 

A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission. However, it entirely depends upon the research, consideration and evaluation of the marketing plan. It plays a significant role in aligning the marketing strategies developed by an organisation with its determined goals and objectives.

What began as closed groups and small online communities has now evolved into a phenomenon that has changed the way marketers look at branding and marketing in this day and age of social networking sites. With 150 million people logging onto Facebook each time, the strategy to capturing this consumer base is straddled with the number game.

Standard Chartered is the bank providing the services of British Multinational Banking and Financial Services having headquarter in London, United Kingdom. Standard Chartered Bank operating a network of more than 1700 branches in more than 70 countries and working with almost 87,000 employees all over the world.

With internet, buyers could access websites of certain business organizations offering certain products, place their orders, and wait for processing, and delivery done through certain channels. Internet or online shopping saw high growth rate of unemployment as shop attendants were replaced by the internet technology.

Maybank was incorporated on 31st, May 1960 but it opened up its doors on 12 September 1960. The bank grew rapidly and was listed on the Kuala Lumpur Stock Exchange in 1962 (Maybank 8). By the end of its second year in operation, Maybank had opened up branches in other parts of Malaysia as well as in other countries such as Brunei, Singapore, London and Hong Kong.

The NASCAR Company uses different types of ads. Each race fan spreads news of the NASCAR race events. The company uses the news report advertising genre. The news networks report the race results of the NASCAR race events. The newspaper, radio, television, and the Internet genre report NASCAR race schedules, results, and other topics.

The aim of the strategic marketing strategy as the latest strategy is to improve the sale of the brands of the company from a lower percentage of 55%-90%. Alongside this, the company through strategic marketing would wish to create a new market-driven strategy and create valuable designs for their customers. Samsung capitalizes on cheap technology.

The main aspect of the paper is the success of any business, its dependency upon its mission statement and objectives (long run and short run) which should be very clear to everyone from the management to the employees and from the suppliers to the clients. The clarity of the objectives leads the organization to work in the correct dimension.

The four aspects are the commonly known components of marketing, which the management in companies has to carefully control, whether under pressure of internal or external constraints of the marketing environment. They need to be approached differently to come up with the right decision to implement and enforce customer relationship with the company, simply because they are essential determinants of how the potential customers get to view the company and its products or services.

Being the innovator in providing smartphone technologies, Research in Motion was able to establish barriers to new market entry by building loyalty to the company and the Blackberry brand. Such loyalty, however, does not occur overnight or within a vacuum without publicity and promotion.

These kinds of consumers find it important to know where their products come from. They want to purchase Fair Trade products like Arnott’s Tim Tams Chocolate Biscuits since they find it important that with purchasing that product, and assist those who have manufactured it. Next, Fair Trade products will support the integrity of Arnott’s Tim Tams Chocolate.

Sale leads which are made from main phrases and words searches are always the best qualified and also they have the highest buying probability. Regular search engine advertising is therefore fundamental in increasing a company’s chases of improving sales of products and services considering the importance of search engines to internet users.

To many, Hunter — which held a royal warrant, and was established in Edinburgh as the North British Rubber Company in 1856 — became a brand as quintessentially British as afternoon tea, queuing, and talking about the weather.

This report evaluates the capacity management and planning of the two renowned retail companies operating in the UK, Tesco PLC and Primark which have a long history of serving millions of customers every year. The retail services offered by both companies have a marked difference, but it conducts an analysis which undertakes a review of their strategies.

Over the years, the system and structure in the federal reserve have evolved to meet the effects of the economic crisis and the great depression in the economy. The Federal Reserve System was created under the Federal Reserve Act in order to address the issue of panic in the banking industry and acts as the final checkpoint and regulator in the clearing system and the banking industry.

The company’s C.E.O since 1994 was Michael O’Leary, who has been incessantly criticized for his harsh and supposedly unethical management style. Just a year after the company was unveiled; it serviced two turbo prop aircrafts, which flied about 82,000 passengers.

With the advent of Twitter and Facebook, social networking sites have now become an integral ingredient in modern lifestyle (Kahle, and Valette-Florence, 2012; Evans, 2010). Organizations, as a part of the current global business forum, are increasingly feeling the need for engaging with the community to which it provides their service.

Depending upon the fundamental nature, this exploratory research generally concludes a perceived problem that may not truly exist. This exploratory research generally relies on secondary research methods (Tracy, 2012, p.96). On the other hand, qualitative research is a specific method of inquiry implemented in several academic disciplines.

Leading global business organizations are trying to implement unique and effective strategies in order to reduce several threats like intense market competition, economic and social challenges. The study is all about Tesco Plc. UK retail market is highly competitive as several leading organizations are competing with each other. Tesco is one of the leading global retail chains.

Effective implementation and control of the strategies undertaken against the threats and weaknesses must lead to the elimination of weaknesses since it is under the control of the company, but it may not eliminate the threats fully since it depends on the macro-environment and can only be minimized with efficiency (Herzog, 2010, p.27).

The organizations are affected badly due to the crisis. It brings a situation including complex systems within the organization. Every company is subjected to some amount of crisis, which is simply unavoidable (Lyu, 2012). Thus it becomes important for the organizations to deal with these events which are providing threats.

The company has excelled in glazing, heat mirrors, specialty wood, door and windows, and HVAC services for the last 32 years of its history and continues to enjoy a wide range of customers in this country. Although the company has not managed to establish its operations in the industry, it has managed to remain a profitable entity each year.

Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).

This paper would propose comparative business studies and strategies involving the shifting of the famous Ski Dubai, a premier ski resort, attached to the equally famous Emirates Mall of Dubai, to the Avenues Mall of Kuwait. The analysis presents a comprehensive report on the various interrelations between the tourism industries of these two rapidly growing cities.

In recent times, the degrees of competition among business firms have increased significantly. The consumers in the market have access to various types of goods and services in the marketplaces. Thus, in order to popularize the product of a company among the consumers, product marketing has turned out to be an indispensable business task.

The author analyses the Canadian cocoa bean market looking at the market segment, opportunities, market size and competitors. He also looks at the market constraints and market environment and market mix in relation to the entry of CocoBana into the Canadian market. CocoBana is a joint venture business operated by Prince Khalid of Saudi Arabia.

Accommodation of new cultures in a market requires sensitivity and a lot of research on different values and principles that come in with the parties involved. Hofstede’s cultural category theory is a framework against which cross-cultural communication is based. The theory describes the effect of a social setup’s culture on the values of the members present and how these values relate to behavior.

The extended marketing mix is considered to be a different combination of different marketing activities that are undertaken by a firm in order to meet the need of the market it is planning to cater to.  The marketing mix consists of four elements, each of which has its own separate importance.  These elements are Product, Price, Place, and Promotion.