Marketing Essays

The author states that branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and also connects the target market with the product emotionally.

It is said that the supermarket chain has very deep operations traction in Hong Kong and many parts of China and Macau, which translates to a large pool of employees and the employees of a large number of suppliers all depending on ParknShop and all potentially affected by any sale.

The Threat of Substitute Products: Significantly Low. Video substitutes for movies and TV episodes are either too old in technology or too expensive to get famous. VHS market can now be considered depleting while the better substitute, the Blue Ray technology, gains widespread disapproval owing to its high cost of purchase of the Blue Ray Unit.

Spitalfields Saturday Style Market has been launched this summer catering to original clothing, homewares, ethnic varieties, and accessories. Though initially, it is only a single day in a week affair the market aims to extend to all seven days in a week. The paper aims to explore Spitalfields Market in terms of visitors, characteristics of visitors, competition with traditional shops and future scope.

The study was meant for analyzing the impact of social media on consumer purchase behavior. The study found that nowadays consumers use the internet as a major source of information thereby exhibiting strong faith in electronic sources of information. Social media in this subject is one of the biggest influential factors. 

The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.

Factors like the theme of the advertisement, media type might influence the effectiveness of the advertisement. In conclusion, it can be said that in a globalized environment, companies need to experiment with layout, design or message of the advertisement in order to remain relevant in context to requirements of the target market. 

Marketing management calls for the management of a firm’s marketing resources and activities by applying optimum marketing techniques; influenced by the firm’s size, corporate culture, and the industry that the firm is in. This is further made possible by the availability of detailed objectives, understanding of the internal structures of the business and the market in which the firm operates.

Diageo PLC is a global company and one of the leading businesses in the premium drinks and alcoholic beverages industry sector. A few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal, and some other brands of whisky. This company has long been benefited from the business due to its huge brand name.

The Secret Gardens Party is held in the U.K at the end of July every year. It is a famous music and arts festival held in the country. Right from 2004 to 2013, the festival has gained popularity among the individuals in the country. “Principle of Participation” is the underlying driving force of the success of the festival.

In order to deliver unique services and solutions to the customers, the companies have focused on encouraging new ideas and thoughts from the people who challenge the dominant business logic. By accepting the innovative ideas which provide relative advantages over its competitors, the companies like Google, Yahoo, etc.

The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan (2006, p. 45) expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market.

Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?

High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.

Since Uniqlo has already established a presence in Europe and has been successful, there is less of a need to go slow. That said, they need to circumvent the possible cultural and communication barriers, and this might be difficult to do without having a local subsidiary in place, one who knows their way around German laws and customs. 

This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.

An author of this paper "Investment and Analysis" aims to discuss the modern portfolio theory and efficient markets theory. Furthermore, the paper will describe the concept of smart beta and how it relates with the modern portfolio theory.     

By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.

On one hand, this reliance on technology has made our lives easy as one can now keep track of many things at once without much physical effort. But on the other hand, complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users on a single device.

All relevant literature dealing with the impact of the global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector has been included in this chapter. Moreover, the study takes a case study approach of studying the impact of the economic downturn on Vietnam.

Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.

William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) are based in Cincinnati, Ohio. The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness, and health products.

This was achieved through advertisements as well as the word of mouth also. One of the key criteria used by APM to recruit new franchisees was to observe the behavior and attitude of the person willing to apply for the franchise. One of the tasks involved was to assess the willingness of the person to show closer association with dogs.

Marketing is done to benefit the consumer as much as the marketer (Appiah, 2003). This is because, without the marketer, the consumer will not have access to the products and services he needs. It is for this all-inclusive benefit of marketing that the act of marketing should be supported by every means possible to succeed.

Series of causes have currently left the company in a situation where it is battling with employee retention and growth retardation. In the view of the Managing Director, going global would solve the problem. The need to go global could also be described as one of the problems of the company.

Marketers can use this theory in conducting market research about the consumer behavior of a target market audience. It is a well-known fact that a successful product is largely one that can satisfy the needs and wants of the customers. Hence marketers spend considerable time and resources trying to figure out the demands of the customers.

The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.

The company is looking to employ a marketing research analyst with the capabilities of analyzing markets, competitor intelligence and formulating customer satisfaction surveys through the conduct of case studies and market research. While the job does not provide specific academic qualifications, it specifically details viable personal skills such as self organization, drive to succeed, fluency in Spanish, French or German and strong written and verbal English.

In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage, which allows one to specify accurately what one wants to buy. All products further fall into categories for different markets. 

Generally speaking, it is essential that American Airlines is among the top five biggest airlines in operating revenues and in customer miles transported.  It is a subordinate of the AMR Corporation and its main offices are in Fort Worth, Texas, bordering with its biggest core the Dallas Worth International Airport.

Most of Toyota's companies produce automobiles, automobile parts, and commercial and industrial vehicles. Toyota has its headquarters in Toyota city. Toyota Motor Corporation is a subsidiary of Toyoda, and it was established in 1937. Toyota has been the largest automobile manufacturers in Japan (Algoe, 2012).

Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Brand attributes have definite roles in increasing brand loyalty. Brand loyalty is the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure.

The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.

Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Business Dictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.

Such industries include auto and truck dealerships, home improvement industries, computer systems, home furnishings and fixings, and residential construction.  These industries seem to have the best performance mid-and long-term. At the same time, this is justified by steady performance in the credit services industry (Morningstar, 2012).

This research will use a positivistic approach to assess the impact of a specific variable, CBI on outcomes like customer loyalty and customer satisfaction.  A positivistic approach aim is to enable the researcher to collect data in an objective manner (Aronowitz and Ausch, 2000) and to discard extraneous variables and to hence prevent the context from affecting the quality or the integrity of the collected data.

Strategic planning is one of the most critical aspects of the management process as it allows the management to plan things and to identify what needs to be achieved (Armstrong, 1985). Managers use different models, matrixes, and tools while formulating strategies and plans (Cravens, and Piercy, 2008).

The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.

Most of the consumers in developed markets like the USA, Canada, etc. highlight that the usage of Apple’s products provides them with a style quotient while customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget-friendly.

I would classify Apple iPad as the star product of the company. A star product has a high market share as well as a high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in recent years as customers are catching on to the touch screen phenomenon.

The purpose of the work is to find the situation of civic life in the capital region of Canada. The research is being conducted among the General Canadian, new Canadian, and the youths in the capital. The analysis is being conducted for the research work. Many of the general Canadian and new Canadian think that the environment is not safe enough as the pollution level is increasing day by day.

McDonald's greatly highlights working as a team and incorporates everyone from suppliers to crewmembers with the aim of promoting lean customs all over the business. The assembly line method promotes a high level of individual dependability for every task, whereas multi-skilling allows employees to become skilled at all phases of the operation.

SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it. Strengths The restaurant’s strength lies on its location. The Waterloo station provides an appropriate site to gain a customer base from the train commuters.

The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.

Pricing is even more important when introducing cutting-edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.

Red Bull’s implication that the company is only facilitating the need to buy the product arouses significant motivation in the consumer base to use the product as an energy drink. Starting from distributing free cases of the energy drink at gyms, schools, and different buildings where they could find their consumer base, Red Bull started with a viral advertising policy.

Monsanto is one of the largest and leading American companies, but it has faced several key issues of addressing corporate social responsibility and public image. The company has received varied attention from the public because of several aspects. Monsanto is a large company that is dedicated to sustainable agriculture, but many people perceive their business moves as attacking other businesses.

42). The organization’s value and brand name augments if they efficiently operate in foreign markets (Sullivan & Sheffrin 2003, p. 20). The other reasons for going international differs, which entail development of international standards, significant customer access, privatization programs, enhanced communications, decreased barriers in trading activities, enhanced information technology, transportation and distribution, and cultural convergence (Freedman 2004, p.

Direct marketing invades people’s privacy. This is evident from telemarketing calls, direct mails and emails sent to people without their permission, door-to-door marketing in the community, and marketing through television. Invasion allegations should prove that marketing activity has interfered with an individual’s physical existence.

Theories of financially conservative policies are compared to gain insight into relationships between economic-financial crises and the strategies or firms that are considered financially conservative. The financial data from conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive.