Marketing Essays

It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.

The process of doing business is getting highly complicated in today’s largely connected business world. The emergence of the internet plays a major role in regards to providing strong lines of connectivity. The flow of information between the developed as well as the developing economies has become easier and faster.

Gap Inc. has diversified its merchandise offerings from its original foundations of providing blue jeans and record albums to a variety of merchandise that maintains mass-market appeal. Gap not only provides apparel and accessory merchandise in the United States but in Europe as well, competing with major clothing retailers Zara and H&M.

Qualitative research also aims at providing an explicit interpretation of the order, structure, and broad concepts present among participants (Ernst, 2003, p.156). This research method does not alter variables or introduce variations nor does it impose the operational definitions of the research variables on the participants.

It is evidently clear from the discussion that both automakers, Toyota and Honda, seem to have noted the increased purchasing power of Gen Y by becoming more innovative in meeting their needs. In this regard, they have introduced new automobiles in the market at a price within reach of the majority of this age group.

To do so, it pursues a good-value pricing strategy, where it can offer a better life to its customers by providing quality furniture that they can afford. Ikea President Josephine Rydberg-Dumont asserts that the “shopping experience is something that is exciting and talks to many different people”. Ikea makes shopping exciting because of its low prices.

Branding is of great benefit to anyone who wishes to attain a wide market. It is necessary for companies and organizations to be careful and watchful when designing a brand name in order to avoid the shocks of poor and non-appealing brands. Brand names should be simple, easy to understand but at the same time distinctive.

One of the major and all-encompassing marketing concepts highlighted by this article is that of retail management and consumer behavior. The U.K, like its developed counterparts, is facing a change in its demographics with a skewed population pyramid (KPMG, 2013). The so-called “aging population” translates to changing customer habits based on age.

Luxury Goods Company Vivienne Westwood has been selected sample organization in the paper and the study will conduct a marketing audit in order to help the sample organization decide on a marketing strategy. Organizations should use both strategic and tactical marketing plans in order to design marketing strategies.

This definition of marketing forms the core of all marketing theories that have been developed by various authors. It emphasizes the purpose that marketing has in businesses or organizations. Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed.

Polaroid Corporation has been making polarized sunglasses for about 70 years. They were the first to mass produce polarized lenses. They did not restrict their production to sunglasses but also to the production of camera lenses among others. Their success was brought about by the fact that wearing sunglasses was perceived by society to be cool.

The author states that the mission statement of Rockport emphasizes on becoming a dominant marketer and manufacturer of leather footwear products globally. It can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation designing to provide ultimate comfort and style to its customers.

Lululemon athletic a is an athletic wear store selling high-quality performance wear mainly meant for women and was founded in 1998 by Dennis Chip Wilson in Vancouver, British Columbia. The primary focus is women leading a healthy lifestyle and is determined to achieve it in a more comfortable but fashionable manner.

The main question that people look for is from where do these websites generate profit. Nobody is there to serve for philanthropy; obviously, they have their business models that are relatively different from those owned by usual organizations. In this report, the business model of various social media platforms has been explained.

Development of marketing plan is a comprehensive task and requires a detailed marketing analysis including external and internal. Realizing the increasing importance of marketing activities, many scholars and academics have developed multiple useful marketing models.

FWTS is an eco-green Corporation that offers world travelers the opportunity to discover the world by pricing hotels, utilizing connections with businesses and co-workers through social networking, offering information about destinations, and booking flights and hotels for all types of vacation. FWTS is concentrated on a friendly eco-green environment.

According to the research findings real estate globalization is an economic life fact where by cross-border savings are becoming common in tangible assets plus the portfolio savings. Most of the global real estate markets face barriers caused by different factors, which include social, political, technological, economic and legal.

Strategic planning is highly linked to improved performance in many organizations when considered from different dimensions. The overall objective of planning strategy is to come up with a map that determines and manages the positioning of an organization. Though others consider it to be time-consuming and sometimes frustrating, strategic planning has been found to lead to quality decision making.

What is Customer Service Quality? Customer service includes a series of factors connected to the skills and knowledge of staff to meet the requirements of customers in an effort to meet their needs and ensure they continue doing business with the company.

Jim’s Cleaning management will have to intermittently visit and inspect the manufacturer to whom the outsourcing work of production of cleaning products has been assigned. This will ensure quality products are manufactured and the reputation of the company increases. Jim’s Cleaning should make it mandatory for franchisees to get a customer feedback form filled after the job is over.

Generally speaking, internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environments are likely to achieve success if they are able to combine standardization with adaptation.

Companies concentrate more on effective strategic activities with a view to meet consumers’ on demand-expectations. In order to be competitive and to survive in today’s fiercely competitive markets, businesses have not only to seek a response from customers but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10).

The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010).  The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.

Generally, the retailing industry can be highlighted as one of the dynamic industries of the world. It is often regarded as an ever-growing business that caters to the changing needs of the consumers. The retailing industry is characterized by outlets that offer a wide range of products to customers.

It is essential to state that the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. This entails the analysis of the immediate external environment in which an investor operates.

C&G Specializes in producing milk for the healthy development and growth of bottle-fed babies, infants, and toddlers (Cow & Gate, 2013). The company has over 35 products catering to different needs at different ages, all of which provide excellent nutrition to children. They work closely with the medical profession to develop the best foods for babies.

Marketing Research is “a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected directly from a respondent”.

Another ethical issue on advertising to children is the involvement of psychologists in advertising campaigns of companies. With the help of psychologists, who understands how a child minds work, firms are able to formulate advertisements that influence children and to those who can influence their choices.

Medline holds the largest market share in more than a dozen medical product categories and these products are mostly ranked amongst the top position. Innovation is also the strength of Medline. Medline makes the best use of the latest technology. With the changing medical science, it comes up with new innovative products that work even better.

Jet2holiday is a part of Dart Group Plc, it operators in aviation and tour operator. Jet2holiday offers packaged tours at a less price because of the variety of elements involved in the overall package. Jet2holidays was launched in 2007 and since then it has been serving its customers with a reasonable package holiday all over the world.

The practice of giving and receiving gifts is often considered unethical. However, a deeper look into the issue reaches the age-old ‘chicken or egg’ question. Doctors are not to be blamed for the extreme extravagance from the part of medical companies, and medical companies will not offer any gifts if doctors are not ready to receive.

One such index is the purchasing power parity index that was based on the difference in the purchasing power of various countries around the world. That is to tell the largeness and bigness of the McDonald’s corporation, though Purchasing Power Parity is not going to be used anywhere in this assignment.

With the listing given on existing products like Apple, the author wishes to explain the similarity in concept to be applied in the product. Testimonials will also prove vital to use in the campaign. The company wishes to apply new media skills to promote the gadget that uses updated trends in technology. 

Moreover, it is assumed that consumers will usually maximize their consumption within the indifference curves with the fact that their individual utilities will not be interdependent. In an exchange economy, Pareto optimality will exist in an instance where one has to be made worse off if another is to be made better(Mackintosh & Andrew pg. 126)

Globalization is an important factor in the continued success for tobacco companies because they are depending on the idea that underdeveloped nations will not have the sophistication to regulate. The good news is that world organizations have taken an interest in this marketing concept and have intercepted the tobacco industry.

This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle.

The marketer assists to satisfy these desires and wants through products and services offering. The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supplies products and services more successfully as compared to the other competitors.

Policies, laws, culture, and other regulations, which determine the nature of the business environment, may cause the difference. The laws of operations from one company to another are usually different. Standards are usually derived from a certain cultural environment. They encompass some values that are necessarily designed to serve the interests of particular market situations.

One of the best examples of harnessing and conceptualizing it in a visual print advertisement is Apple‘s innovative iPhone Campaigns. Conceptually the ads must be considered the benchmark for any successful product campaign as the Apple iPhone has defined the smartphone market in the United States for the better part of a decade. 

The America-based multinational drug company manufactures medicines and vaccines which are aimed at treating a wide range of diseases. Found in 1849 by two cousins, the company has focused on attaining growth through a wide range of acquisitions of other pharmaceutical companies located in various corners of the world.

The Using Perceptual Maps in Marketing Simulation The first motorcycles cost approximately $200, today motorcycles can cost upwards of $25,000. Thorr Motorcycles generates over $5 billion in revenues yearly with a total production of over 200,000 units. The company controls a 40% market share in the 651 + cc motorcycle marketplace.

The company will also position itself as a source of education for individuals in the community who wishes to learn more about the ColdFlu syrup as a drug for the treatment of cold and flu. The goals towards the control of cold and flu will be measured quarterly throughout a financial year. There are milestones and goals to be met and a business plan which outlines the first three years in detail.

Enterprise Rent-A-Car is a firm which started with the main aim of leasing cars to its potential customers. As it is the aim of any firm, the firm aspire to make benefits that enables it to remain relevant in the market. The case study given is more about situation analysis of the company, how it is striving to achieve its aim through its relationship to both the internal environment and external environment.

The coffee industry of the UK is one of the fastest-growing industries in the world. The people of the UK are passionate about coffee, which is one of the major drivers of the industry.  The company, Trung Nguyen is planning to commence its business in the UK market with its range of Vietnamese coffee.

international trade, terms of sale help to set out the obligations and rights of the buyer and the seller in a transaction. These terms were mainly set and standardized by the international chamber of commerce (ICC) for worldwide use (Madura, 2011). Ex-works is a term that shows that the charges for a product only cover the expenses up to the seller’s premises or factory.

There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.

What the author offers in this book is a window into consumer minds regarding what to buy and why to buy. Having written the book in 2006, the messages he sent and the examples that he gave of consumers and companies still feel much updated. Michael J. Silverstein sends a core message that people will have two options either to trade up or down their buying patterns.

However, the other strategic options open to the company are reinforcing brand image and emphasizing the convenience of shopping. Strong marketing helps to improve brand image, but promotions have to be made in a more convincing manner to increase the level of customers’ perceived value for the products.

The researcher found that individual attributes such as cashback offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in smartphones can influence purchasing decision and brand loyalty among Chinese Smartphone users.

The model proposed by Zeithaml explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner.